Ep52 - The Wisdom of Sara Crique, Joe Pulizzi, Zev Asch, Brian Fried, and Alan Beckley

Joe Pulizzi discusses:

The seven steps of starting a business using the Content, Inc model.

 

What the term Content Tilt means and how to use it to differentiate your business.

 

How a Content, Inc business is one that must be in it for the long haul.

 

Zev Asch talks about:

 

How marketing is based on 100% human behavior.

 

What Marketing Chutzpah is and how Jet Blue is a great example of it.

 

Brian Fried shares:

 

How he comes up with an idea and commercializes it with regard to inventing.

 

That a patent is not always necessary.

 

Some of the common mistakes that he sees inventors make.

 

Sara Crique explains:

 

What motivates her to keep moving forward in her Entrepreneurial journey.

 

How her business operates now and what she envisions for her future.

 

Alan Beckley talks about: 

 

The importance of validating your idea before going too far with it.

 

What the life of a patent is.

 

The steps he would take to bring an idea to fruition.