Ep29 - Victoria Wieck of SHOPHQ talking about how she started a 500 Million Dollar Jewelry Business

Episode Twenty Nine Features Victoria Wieck of HSN And SHOPHQ Fame Talking About How She Immigrated To The US And Started A 500 Million Dollar Jewelry Business

My Key Takeaways:

Victoria was a very interesting lady to interview and it was clear from speaking to her that she prioritized time with her family and yet still managed to build a highly successful company.

• Victoria's father moved his family to the US so that his daughters would have a much better life than they would in Korea.  Upon arriving they found that their assets had been frozen in both countries and they were effectively penniless.
• Initially Victoria's English skills were poor so she had to draw out a lot of her questions for her teachers which helped hone her drawing skills.
• Her parents worked two or more jobs a day to provide for their family.  Victoria being the oldest had to take on an almost parental role with her siblings and help raise them.
• Victoria began memorizing words in an English language dictionary to teach herself to speak English as there were no English as a second language programs for her school.
• Her parent's prioritized Education and Victoria went on to get and MBA from the University of Southern California even though she didn't particularly like school.  She admits now that she had to unlearn a lot of what the MBA program taught her as it was not geared towards small business.
• A one and a half hour commute pushed her to begin her own business so that she would have more time with her family.
• Victoria leveraged the various international time zones to her advantage so that she could spend more time with her family.
• She leaned heavily in to Direct Mail initially and had an incredible conversion rate due to her copywriting skills and personalizing each letter with a hand written drawing.
• Victoria has several books due out in 2022 and hosts the Million Dollar Passion Podcast which will support her upcoming book, Million Dollar Hobbies.

To learn more about Victoria, her website is Victoria Wieck | Author, Jewelry Designer & TV Personality - Victoria Wieck and she can be found on LinkedIn and YouTube as well.  

Next week we'll have all Sean Moye talking about his invention, the E-Sports Trainer and how it improves muscle memory in sports.   Be sure to hit subscribe in your podcast app so that you don't miss it or any other episodes.

Show notes and more can be found at EntrepreneursOver40.com