Ep38 - The Wisdom Of Bill Soroka, The VanGorders, Joe Apfelbaum, Allan Milham, and John Moyer

Episode Thirty Eight Features Guests Eleven Through Fifteen Imparting Wisdom and What They Have Learned

My Key Takeaways:

I was extremely lucky to get the following guests as my next five interviews:  

Episode 11 - Bill Soroka
Episode 12 - The VanGorders
Episode 13 - Joe Apfelbaum
Episode 14 - Allan Milham
Episode 15 - John Moyer

In this episode:

Bill Soroka talks about how he resisted discipline for so many years before realizing later that it could bring him the success that he craved.

• Bill also went on to relate that it wasn't until he did a gap analysis of his life that he knew where to focus his time and energy.
• Bill shares about how he used to lose so much mental and physical energy from having too many different irons in the fire but now he is able to curtail that bu making sure that they all link back together in some shape or fashion.
• Bill and Esther VanGorder reveal the various benefits of Nordic Walking and how it has a lower perception of exertion but still engages all of your core muscle groups and burns 30% more calories than normal walking does.
• Bill and Esther share that starting a Nordic Walking business us not an expensive investment for people who want to get into it. In fact, the investment that a person makes is, is covered by the retail income, from the poles that they originally get so that there are no upfront or annual fees.  They volunteer that they would be happy to talk to anyone interested in starting their own Nordic Walking business.
• Bill and Esther say that their best advice for entrepreneurs to move forward is to figure out what you love and do it. Don't be afraid of, of making that a business. There is real, satisfaction in running your own business. And frankly, in these days of inflation and concerned about whether or not will outlive our money, it is good to know that you've got, a source of some income coming in right now, no matter how old you are.
• Joe Apfelbaum seems to be a natural at Networking but he shares that he believes that it is a skill that has to be learned.  
• Joe went on to say that he recommended for someone first starting out to pursue a service based business because they have a lower barrier of entry because you don't have to invest in product and you can acquire customers organically.
• Joe shares that the way that you generate leads online that turn into clients is figuring out where your clients are and spending time in those areas. You can look on search engines and get people to buy from you. You could look on social media and get people to connect with you there. You can use email marketing but you need to be speaking your target customer's language.
• Allan Milham talks about the importance of having a team around you as well as investing in yourself.
• Allan shares that one of the most powerful self assessment tools that he has found and used is the Interactive Enneagram developed by Dirk Cloete of CapeTown, South Africa.
• John Moyer reveals that he stumbled in to his YouTube strategy by accident.  He initially had used his YouTube channel to post comedy videos but it wasn't until he posted Hypnosis videos for free that it really took off.
• John went on to talk about the power of the mind and how it would run with whatever it was fed to it in a hypnosis session.

To learn more about each guest, please check out episodes eleven through fifteen on Entrepreneurs Over 40.  

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Show notes and more can be found at EntrepreneursOver40.com