Monday Mar 07, 2022
Brandon Lifshitz, despite having an FCC unfriendly name, has a wealth of knowledge when it comes to Branding and Ecommerce.
In this episode Bryan shares:
How his family moved from South Africa to the US in 1980 and how his Dad eventually changed industries.
That his Dad gave him a wealth of business knowledge by having him work in the family's Computer business.
The story behind the PiggyBack Rider and why he thinks that it went viral.
His Dad's secret for harvesting customers.
The importance of niching down and the benefits of it.
That despite being a Media company he genuinely loves helping clients solve other related problems in their businesses.
How packaging can make or break an ecommerce product.
How mistakes can sometimes serve as inspiration for him
The systems that he uses to capture ideas and implement them.
The why for his workshop, Branding With Bryan, and how it can help business owners hone their messages.
The meaning behind the phrase 'Specific To Be Terrific.'
The fallacy behind huge follower numbers and how the engagement rate levels that.
Why he enjoys working with Micro and Nano Influencers.
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