Entrepreneurs Over 40
Entrepreneurs Over 40 features inspiring stories by Entrepreneurs talking about the businesses that they created and the Side Hustles that they launched. New episodes come out every Monday!
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Episodes
Monday May 23, 2022
Monday May 23, 2022
In this episode Cathy shares:
That she gave a TED talk on the wonderful world of worms.
Why she is an advocate for worms and worm composting.
How her business is ultimately an education business.
How a trade deal with the US that closed her local landfill spurred her to take action.
The number one main objection to worm composting
How she dispels the myth that someone needs a yard of their own to grow food.
How to do vermicomposting.
How to get rid of fruit flies even if you do not have worms!
What the worms like to eat.
The recipe for making worm tea.
That anyone can grow sprouts if they try!
What Laughter Yoga is and the benefits of it.
Monday May 16, 2022
Monday May 16, 2022
Dana Knowles discusses:
How her invention 'The Hanging Shower Caddy' came about.
That the book "One Simple Idea" by Stephen Key introduced her to the world of licensing.
What a good example of a royalty percentage is.
Chris Klesh talks about:
What got him out of retirement and in to being a travel guru.
How his son is the perfect example of being able to work remotely in a vacation setting.
Victoria Wieck shares:
How the typical MBA program's curriculum does not serve the small business owner well.
How a small business can compete in the Marketing realm with giants.
Shawn Moye explains:
Why he started working on his invention, The E-Sports Trainer.
How he validated the idea and moved it forward.
How he views continuous improvement as being integral to his product.
Catherine Kirk talks about:
How she went from prototype to product with the Coffee Bullet.
The name that she wished had been available for her product.
Monday May 09, 2022
Monday May 09, 2022
Joe Pulizzi discusses:
The seven steps of starting a business using the Content, Inc model.
What the term Content Tilt means and how to use it to differentiate your business.
How a Content, Inc business is one that must be in it for the long haul.
Zev Asch talks about:
How marketing is based on 100% human behavior.
What Marketing Chutzpah is and how Jet Blue is a great example of it.
Brian Fried shares:
How he comes up with an idea and commercializes it with regard to inventing.
That a patent is not always necessary.
Some of the common mistakes that he sees inventors make.
Sara Crique explains:
What motivates her to keep moving forward in her Entrepreneurial journey.
How her business operates now and what she envisions for her future.
Alan Beckley talks about:
The importance of validating your idea before going too far with it.
What the life of a patent is.
The steps he would take to bring an idea to fruition.
Monday May 02, 2022
Monday May 02, 2022
In this episode Larae shares:
That her family goes back four generations living in Portsmouth, New Hampshire.
How she came from a mixed family and that her maternal Grandfather fought for the social justice issues of his day.
Her first business was selling oxygen canisters in Aspen Colorado to combat altitude sickness.
Though she wanted to source her product locally, the best that she could find at the time was a manufacturer in New Jersey. She still was able to keep the product from being manufactured in China which she opposed due to personal reasons.
Her next business was a Limousine service that grew out of her knowledge of the service business in Aspen. Hher limousine drivers were also able to deliver the oxygen concentrators as needed.
This also introduced her to the demand for a private jet valet service at the Aspen Airport (ASE). Her company was the only one allowed to take the luggage to the waiting jets on the tarmac. As she was the first point of contact for arriving and departing guests she was able to increase her company's cash flow by adding on ala carte services.
Since her daughters have gone off to college, she has become involved with modeling and is currently a model for the Wilhelmina agency. She credits modeling with giving her the opportunity for more introspective self reflection and the confidence to be on camera.
Modeling was not a career path that she ever saw coming and is excited to see where it takes her.
She believes that the greatest book today is still her Bible and she encourages people to dive in to what sets their soul on fire.
She has come to realize that not everyone has the same life experiences and that as we get older we tend to get stuck in that mindset. She tries to remind herself every single day to think differently or take a different action that she wouldn't ordinarily take, or, just let her mind go with a different thought process that she might not even have.
Monday Apr 25, 2022
Monday Apr 25, 2022
In this episode Ann shares:
That she got in to radio news because of the numerous injuries that she had suffered as a modern dancer.
How she had to have a very regimented morning routine due to how early she got up in the morning to go to work.
She left working in the radio industry to become a PR consultant.
She started her own theatre company in Sacramento that focused on either world or Sacramento premieres.
That she had to augment her ticket sales with additional funding such as donations and foundation grants.
That working as a radio announcer helped her to be able to write good press releases and make editorial decisions in her business.
Theatre also taught her how to plan for future events by working backwards from the events deadline and setting up interim goals.
She is donating the proceeds from the sale of prints from "Flowers of Ukraine" to United Help Ukraine.
She advises not to quit your day job when pursuing your artistic endeavors as there is a very small percentage of artists that are financially successful from sales of their art alone.
Ann recommends reading Business and Marketing books with regards to being able to make sales in your craft.
That the Imposter syndrome seems to occur more in artists than in other professions.
That Bob the Cat is 21 years old!
Monday Apr 18, 2022
Monday Apr 18, 2022
In this episode Andrea shares:
That even before she made the leap in to entrepreneurship her clients were almost begging her to start her own firm to better serve them.
What she does as a PR Manager to help her clients increase their media exposure.
The unfortunate event that happened in the previous agency that she worked for and how it propelled her to start her own firm.
How her biggest mistake centered around a form that she thought needed to be more complicated than it was and how that initially turned off prospective clients.
How she views society as a whole regarding consuming content and what that means for us entrepreneurs.
What she means when she describes herself as a 'P.I. for P.R.'
How she initially defined her customer avatar and why it does not include huge firms.
Why having a Public Relations firm represent you instantly makes your business appear to be bigger.
The mistakes that she sees firms make when it comes to Public Relations and how she helps them correct it.
How a business should prepare to move forward when they engage a Public Relations firm.
That she represents a wide range of clients including authors and inventors. In fact, Andrea is on the board of The United Inventors Association of America!
How she was an early adopter of working remotely.
That good things can come out of bad publicity and how she has helped other s before do just that.
Monday Apr 11, 2022
Monday Apr 11, 2022
In this episode Karen shares:
How losing her Mother caused her to re-examine her life and make changes.
How volunteering for a friend helped her to find her niche in Social Media.
That she now considers herself unemployable.
How a musical theatre event provided the perfect name for her business.
The mistake most people make by trying to target everyone for their business and how that it backfires.
That in addition to real estate professionals, another target market of her business is authors.
Her connection to the Hatfield and McCoy feud.
How each platform's goal of keeping people on it for as long as they possibly can, can lead to a 'creepy' internet experience where you are being targeted in very specific items across multiple sites.
The exercise that she instructs clients to do to find their ideal avatar.
How she discovered that she wasn't really serving her clients in the best possible manner when she tried to provide services that she did not specialize in to them and how that applies to us as well.
That it is OK to 'fire' a customer if you determine that it is not a good fit.
How once you become clear on who your ideal client is and how it ripples out and expands your businesses visibility.
Why she advocates for organic reach and not paid advertising so much.
Why having a separate business account is beneficial to your business even though you may be getting more engagement on your personal account.
That businesses can feed the information that they want know about their business to the various platform's algorithms.
The unique opportunity that she is offering other marketing firms to white-label her flagship product and customize it for their various markets.
How and why she feels that focus is the key to business success and how the shiny object syndrome can sabotage our efforts.
Monday Apr 04, 2022
Monday Apr 04, 2022
In this episode Warren shares:
The one trait that he believes separated him from other inventors and allowed him to get Better Blocks manufactured.
That dealing with success was not always easy for an introvert like himself
After Better Blocks was dissolved he began to question himself as an inventor.
That he and his Dad used to race and build their own motorbikes.
His Dad was the first person in Australia to grind camshafts for cars and that his Mom was a well-respected dress maker.
His Dad had a stroke and then his Mom died when he was 11 so he went from an idyllic childhood to one that was difficult.
That his first invention was the Shuffle Bug - a children's ride-on toy that he lost a lot of money on.
How a challenge from a colleague led to the invention of Better Blocks.
How he created the Better Blocks protoypes.
The serendipitous conversation with a friend that led to a wonderful business partner and friend.
That he designed five blocks personally and the rest came from ideas from his team.
How a refrigerator part inspired Better Blocks
Monday Mar 28, 2022
Monday Mar 28, 2022
Episode Forty Six Features Julie Austin Talking About Inventing Swiggies.
My Key Takeaways:
Julie was a lot of fun to talk to and we learned a lot, both about Inventing as well as Side Hustles in general.
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In this episode Julie shares:
Her advice to anyone starting a side hustle.
How her Grandmother inspired her by having run her own little Country store in North Carolina.
What inspired her to invent Swiggies.
How she developed her first prototype and what it was made of.
The process that she went through to get a trademark.
How she first distributed product and what she did not realize regarding store sales.
The strategy she regrets doing as well as the one she regrets not doing.
How an impromptu meeting at a trade show led to a new market for Swiggies.
What the Hash House Harriers are and how they expanded her market in to Alcohol.
What a Trade Dress is and how she plans to use it to fight knock offs.
The unfortunate event which allowed her to meet her Patent Attorney.
Why she did not go on Shark Tank.
When she knew that Swiggies had made it.
That her next invention will be in the Pet Industry.
Why she wrote her book, The Money Garden.
Monday Mar 21, 2022
Monday Mar 21, 2022
Episode Forty Five Features Author Ogburn Charles Discussing His First Book.
My Key Takeaways:
Ogburn is an interesting guy that has traveled to a lot of different countries and experienced a myriad of foreign cultures.
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In this episode Ogburn shares:
That he lives on a 25 acre farm.
When he was seven he had a pot bellied pig named Betty.
His ancestor founded Hewitt, New Jersey.
Who his pen name honors.
What the plot of Passages is and what he based it on loosely.
One of the VAs that he uses on Fiverr to assist in Marketing.
That he is not exclusive to Amazon.
How he formats his books and what site he uses to do so.
The Indian Chief that he met who inspired him when he was a young boy.
That he is actively recruiting beta readers.
Why he is considering going the traditional publishing route with another book.
Some of the tools that he uses for Marketing.
The author that he would love to meet and who inspires him.
Some of the plots of his upcoming books.
That he is actively searching for an editor.
Monday Mar 14, 2022
Monday Mar 14, 2022
Episode Forty Four Features Brian Winch Talking Trash.
My Key Takeaways:
Brian Winch was a lot of fun to talk to and has a business model that blows me away with its simplicity.
In this episode Bryan shares:
In this episode Brian shares:
That he was a pretty good Hockey player and at one time thought about playing it professionally.
How his Dad had prepared him to do this although he didn't realize it at the time.
What he was doing as a job before he started his business.
How he started CleanLots.
That he advises people wanting to start their own CleanLots business to do it as a side hustle first to see if they like it.
That it was only three to four months before he was making more money at his side hustle (CleanLots) than he was at his full time job.
That he learned to diversify his client base and how referrals have helped him grow.
What led him to take on employees.
That shockingly, his tool set hasn't changed very much from when he first started.
The hours that typically work the best for his customers.
How he prices his jobs and the time it takes to clean each property.
Why he doesn't take on other projects despite his customers requesting it.
What led him to write his book, CleanLots, and who the target reader might be.
To learn more about Brian Winch, his website is Cleanlots Is America's Simplest Business.
Monday Mar 07, 2022
Monday Mar 07, 2022
Episode Forty Three Features Bryan Lifshitz Talking About Branding.
My Key Takeaways:
Brandon Lifshitz, despite having an FCC unfriendly name, has a wealth of knowledge when it comes to Branding and Ecommerce.
In this episode Bryan shares:
How his family moved from South Africa to the US in 1980 and how his Dad eventually changed industries.
That his Dad gave him a wealth of business knowledge by having him work in the family's Computer business.
The story behind the PiggyBack Rider and why he thinks that it went viral.
His Dad's secret for harvesting customers.
The importance of niching down and the benefits of it.
That despite being a Media company he genuinely loves helping clients solve other related problems in their businesses.
How packaging can make or break an ecommerce product.
How mistakes can sometimes serve as inspiration for him
The systems that he uses to capture ideas and implement them.
The why for his workshop, Branding With Bryan, and how it can help business owners hone their messages.
The meaning behind the phrase 'Specific To Be Terrific.'
The fallacy behind huge follower numbers and how the engagement rate levels that.
Why he enjoys working with Micro and Nano Influencers.
To learn more about Bryan Lifshitz, his website is Home - Alamari (alamarimedia.com). He can be found on LinkedIn and FaceBook.
Be sure to hit Subscribe in your podcast app so that you don't miss it or any other episodes.
SHOW NOTES:
Monday Feb 28, 2022
Monday Feb 28, 2022
Episode Forty Two Features Andrew Darlow Talking About Inventing.
My Key Takeaways:
Andrew Darlow was a great guy to interview and he has a very creative mind. He has been a successful Author, Photographer, and Inventor.
In this episode Andrew shares:
How his families businesses helped shape both his mindset as well as his interest in photography and typography.
That his families first Macintosh computer helped to reinforce his interest in fonts and typography.
Where he went as a foreign exchange student and how it impacted him culturally.
How his Dad first exposed him to the world of inventing and what he was able to glean from him.
The calamity that inspired him to develop his first invention, the Gallery Pouch.
What inspires him to create new products.
How Open Innovation has helped make getting his products into companies more accessible.
Why he resumed his education with InventRIght despite already having had a successful invention.
Why LinkedIn is such a key resource for Inventors and Product Developers.
How he uses regular Brick and Mortar retail outlets as inspiration for inventing.
How to approach being rejected when you submit a product and what followup questions to ask.
The meaning behind the hashtag #FirstDayLightCheck
The danger of being distracted by a smartphone while walking in a parking lot
To learn more about Andrew Darlow, his website is AndrewDarlow.com. He can be found on LinkedIn, Instagram, Twitter, FaceBook, and most Social Media as well.
Following are links to his four books on Amazon:
301 Inkjet Tips and Techniques
Pet Photography 101 (pet photo tips)
Biscuit for Your Thoughts:
Focus and Filter:
Be sure to hit Subscribe in your podcast app so that you don't miss it or any other episodes.
SHOW NOTES:
[00:00:00] Greg Mills: Our guest today is a New Jersey based photographer, consultant and inventor. Over the past 25 years, he has taught amateur and professional photographers, how to improve their photography, workflow, backups, and digital print output at conferences, industry events, and educational institutions, including the PhotoPlus expo DRL photo festival, Columbia university, and the international center of photography in new.
[00:00:28] Greg Mills: His articles and images have been included in many publications, books and TV programs, including animal planet, people magazine and CBS news. He's the editor of imaging, buffet.com and the author of four award-winning books, including a hardcover coffee table book, featuring dog photographs and canine inspired philosophy.
[00:00:51] Greg Mills: His newest book. Focus and filter was an Amazon hot new release. And the number one bestseller in the lighting category in 2009, he licensed a custom bubble bag idea to frame destination.com. After his framed artwork was damaged after an exhibition, since then over a million dollars of gallery pouch bags had been sold without further ado.
[00:01:16] Greg Mills: Andrew Darlow.
[00:01:18] Andrew Darlow: Thank you so much, Greg, for having me. I love the show. I think you may have to rename it though. I think it should be inventors over 40 and others because of all the amazing interviews you've had with inventors.
[00:01:30] Greg Mills: I will definitely take that into consideration now, Andrew, can you take a few moments and fill in the gaps from that intro and bring us up to speed with what's going on in your world today.
[00:01:41] Andrew Darlow: Absolutely. I've been really fortunate in my life, both to be born where I was born into have the parents I had. So I was kind of thrown into the world of type Paul graphy and photography and printing. So that was a lot of my upbringing and a lot of that. Rubbed off on me. And as I went through the years, even though I studied business and traveled quite a bit, I went back to a career in photography, which led to so many great things.
[00:02:11] Andrew Darlow: So that's sort of the beginning. And then I can go on and on about all the things that have happened since then.
[00:02:19] Greg Mills: Let's talk about your family. Did you come from an entrepreneurial or inventors background? Did anyone in your family have their own business or invent anything when you were growing up?
[00:02:29] Andrew Darlow: Yes, definitely. My mother's side, my grandfather was a co-owner in a candy store, so that's the being an entrepreneur. On my dad's side, my grandfather started a company in the printing industry and he called it a Cardinal press. And from there, my dad. And his brothers worked there for many years and then grew the business for the next 30 or 40 years.
[00:02:53] Andrew Darlow: So being in that environment and seeing both what my grandfather did and that w what my dad and my uncle did to build this topography business into a bigger printing business. And then, uh, photography and graphic arts business really had a great impact on me. I can go into sort of my experience working there, which really changed my life, but that beginning and seeing what my dad and many of my other family members went through to build that business and to run that business had a major effect on me.
[00:03:28] Greg Mills: Now you mentioned typography, and I know that, Steve jobs had listed that as like one of the major things, , Shaped his life. And in the course, curriculums is focused on fonts. And at the time it seemed like a waste or at least that's what he said, but it all joined up together to bring him to where he was when he started Apple.
[00:03:50] Andrew Darlow: Absolutely. So he spoke about that, I think in his commencement speech at Stanford, and he had taken a calligraphy class at Reed college, and then that had such an impact on him that he made sure that when the Macintosh was released in 1984, It had great fonts and I can remember vividly walking up to.
[00:04:12] Andrew Darlow: Uh, Macintosh in 1984, probably January of 84 and in Sears and just playing with the fonts and believe it or not, my family's neighbor ran one of the first and owned and built one of the first computer stores in New Jersey. And so we had one of the first, my dad claims we had the first Macintosh. To come into the state of New Jersey.
[00:04:36] Andrew Darlow: So I was playing with fonts and I had the printer and I, I feel so fortunate to have been able to be exposed to that at such a young age.
[00:04:46] Greg Mills: Yeah. Now growing up, what did you want to do?
[00:04:51] Andrew Darlow: Well, if I look back on one of my reports from the sixth grade, I wanted to be a radio DJ.
[00:04:57] Greg Mills: You and me both.
[00:04:59] Andrew Darlow: So here we are. I'm like the guest in your.
[00:05:03] Greg Mills: I actually had an uncle that was a DJ. I never knew him. He died way before I was born, but I often wondered, what would my life have been like if I had gone that route, but, you know, because I'm more of an introvert and they tend to do a lot of stuff, outside of the radio station, that may not have been a good career choice.
[00:05:23] Andrew Darlow: Well, you know, I did. A few podcasts. I mean, I have one right now related to backup. I'm just not actively producing that because of all the other things I'm doing. But I guess anyone who does a podcast could label themselves like a DJ. So it's, it's truly amazing. What's possible today.
[00:05:44] Greg Mills: Now you were a foreign exchange student in Japan for, I think about two months.
[00:05:49] Andrew Darlow: Yes. I was in a group in a high school called the future business leaders of America. And I had a wonderful advisor and I learned at that time that there was a scholarship available for people either to go to Japan or Germany and spend the summer with a family. So I see. Okay, that sounds wonderful. Why not send in the application?
[00:06:11] Andrew Darlow: And I was chosen as one of the scholarship recipients and I spent the summer of 1988, right after high school with a family in Nara, Japan, which is on the Western part of Japan, not far from Osaka and where Buddhism first came into Japan. And it was the most unbelievable. In my life, my homestay mother, although she spoke some English, she didn't speak that much English.
[00:06:36] Andrew Darlow: So I was immersed in the Japanese language and the culture. I even went to Japanese high school, which was just unbelievable and, uh, quite different yet similar , to school here. I mean, for example, all the kids have to bow to the sensei before class and all the kids do most of the cleaning and the washing, the windows and the floors and things like that.
[00:06:57] Andrew Darlow: So those are some of the things that are a little different, but otherwise kids are kids. And I had a chance to visit a number of Japan's largest companies like Matsushita, which is Panasonic. And back in 1988, I saw one of the first flat screen. Television. So I had a glimpse into the future and so many other things and experiences that I had there were just unforgettable.
[00:07:21] Andrew Darlow: And that led to me spending a year about a year and a half later, back in Japan at the place called Kansai university of foreign languages. I usually say the Japanese version of it. I think that's the name of it. And that was just incredible. I had so many. Wonderful experiences, learning Japanese, also taking business classes, meeting people from all around the world.
[00:07:43] Greg Mills: It sounds like it really impacted your life and changed.
[00:07:46] Andrew Darlow: Yes. In many, many ways. Most importantly, it gave me a better sense of the world. Gave me a better sense of the history of the United States. Also the history of Japan and Asia. And I had a chance to visit places like South Korea and Thailand . One of the nicest things is I went back with my mom years later and we went to a number of places, But most importantly, I was able to introduce her to my Japanese homestay family.
[00:08:13] Andrew Darlow: And it was just really special to have two families who cared so much about me.
[00:08:17] Greg Mills: Now, going back to your family and they were in the printing business, how did that kind of influence you as. And not only as a photographer, as an inventor as well.
[00:08:33] Andrew Darlow: Well, as an inventor, I'll start there because my dad. When he had a need, he did what he could to have that need fulfilled either by coming up with something that he created in the shop or something that he could then talk to a big company, who's making a product. And in one case, there was a huge company who made the film for.
[00:08:57] Andrew Darlow: One of the processes that he would always use and he wanted a specific type of film that just wasn't made. So he brought it up to the sales rep and then I spoke to an engineer and he was so confident in this product that he guaranteed a few million dollars in sales. And he told me that after a year or two, they had already.
[00:09:20] Andrew Darlow: $8 million of this product from the company. And that was all based on his idea that made his life easier. So I think that spark I've picked up on that in some way, through my dad. And he's told me about other things as well, that he's done, and he's really great in marketing as well. So I've picked up quite a bit from him and that's just one example.
[00:09:41] Greg Mills: How do you think your dad got that mindset? You know, the ability to go out and just not accepted Norma.
[00:09:49] Andrew Darlow: I think it was just survival. He was working from quite a young age in the printing business and he learned how to use all the machines. Now these are machines, not too far removed from what Gutenberg has. Invented 500 years before he was born, but he would make sure that they were running properly.
[00:10:09] Andrew Darlow: He would run jobs, he would set type. He would even have to carry led from where they purchased it sometimes onto a bus and then get it there to the shop. And it's just incredible how he was able to learn so much. And I think having to learn and having to like clean the machines and having to put together so many jobs that setting the type in those forms and then running it through the machine and actually getting great product on the other side, I think taught him to solve problems and then just having to help run the business.
[00:10:43] Andrew Darlow: So they would not. Go bankrupt. I think that was a big part of the survival and why he was then able to help grow the business. As the world of digital typography came into play around 1970.
[00:10:58] Greg Mills: Let's talk about, your first invention, the gallery pouch. How did that come about?
[00:11:03] Andrew Darlow: Well, I had a exhibition of my, a flower photography at a really nice high. Flower shop in Manhattan. The pictures were white wood frames and glass, and everything was fine until the point in which they had to come off the wall. Now, this wasn't a typical gallery situation and I wasn't really clear with them that I should be the one taking.
[00:11:30] Andrew Darlow: Frames off of the wall. So they were taken off in a way that did not get them back into any type of protective covering. And that's not easy to do because I didn't give them the best coverage to start because I really didn't think that much about it. So when I got back my work, I was shocked because this was maybe $1,500, maybe more. Of my frame prints.
[00:11:58] Andrew Darlow: Most of them had some type of damage and some of them, it was pretty bad like gouges and things like that. The back of many framed prints have a hanging wire. And in order to put the hanging wire onto the back, you need these screw eyes that go into the back and those screw eyes happen to be made of metal.
[00:12:16] Andrew Darlow: And if you put the metal side against the front of a frame, you can imagine the scratching and what can happen. So even though the glass was fine, the white frame. Of most of them, were damaged. So I said, I want to come up with something. I don't want this to happen to other people. So I said to someone who I knew through, ,
[00:12:39] Andrew Darlow: an amazing news group for people who were into digital art and photography, his name is Mark Rogers.
[00:12:47] Andrew Darlow: And I said, mark, can you make me a custom bubble bag so that I can protect my work. And he said, oh, well, I'll try. And because he had the machines that would seal any type of thin plastics, because he would be putting all kinds of different mats and frames into a cellophane. So typical sealers for. Sheets of plastic.
[00:13:13] Andrew Darlow: And, but he tried it with bubble, very lightweight bubble and it worked didn't look great, but it worked. And I was so excited because he was making me these custom bags. And then I said, well, can we talk about working together? I'll help you develop this product. We'll find the right bubble. And we'll find a way to close it and seal it.
[00:13:33] Andrew Darlow: Maybe a month or two of working through all those steps. We came up with something, we were both very proud of the heavyweight bubble that was coated on both sides and no exposed bubbles, something that had beautiful edges. That was because we had a special machine and that machine made these really nice edges because you're talking about artwork.
[00:13:56] Andrew Darlow: So if you had like a really ratty. the bubble bags. To me, it wouldn't really have the same effect as if you have a beautiful edge and then all of them have a flap so that you can just slap it over and close it yourself. And we also decided to allow people to use either their own hook and loop, or we also provided that and they call that gallery pouch with Velcro.
[00:14:24] Greg Mills: Okay. So y'all figure it out the how to make the product. How did you figure out how to market it and how to sell it?
[00:14:32] Andrew Darlow: Well, fortunately mark had been running his business, which is framed destination.com for many years, maybe eight to 10 years at that time, but enough years that he had a loyal. Customer base. And he had everything in place. He had his marketing process, , he had all these things in place, so it?
[00:14:54] Andrew Darlow: wasn't really that much of a reach for him to start offering that to his customers.
[00:14:59] Andrew Darlow: He just put it on the site. I have made a video, which is still used today. It's a little bit cringe-worthy, but it's like a four minute video of me showing. My story about the birth of the gallery pouch bags and how they can be used. And I believe that that had a big impact on the sales because people could see, first of all, someone like themselves who had this struggle and how I'm using it and how it's awesome. Superior to what they normally would think of as bubble or bubble wrap. It's a big difference. So I think when they saw all that, it just helped people to have enough confidence in trying it out. And since then, they've, topped a million dollars in sales so far, which, sounds like a big number and it is for me.
[00:15:50] Andrew Darlow: Obviously, I just get a small percentage of that as the inventor, but I'm happy that a million dollars means that it's helped a lot of people over the years.
[00:15:59] Greg Mills: Yeah, it sounds like you were very lucky and that you teamed up with the right partner and it was just a good convergence and I'm not trying to take anything away from what you did either. It sounds like you got a lot of your dad's mind.
[00:16:13] Andrew Darlow: Yeah, I feel very fortunate. And my granddad too, he was also very smart, in business He was able to survive in the printing business with four kids for many years.
[00:16:25] Greg Mills: You're obviously a very creative person. What provides you inspiration when neither, taking photography, writing, or designing a new product?
[00:16:35] Andrew Darlow: I think that my desire to have a certain type of product or to have a certain feature of a product or a game, which is one of the areas in which I'm focusing on now is really what drives me to create and to write, item after item in my little invention notebooks. It's this. Need almost to solve problems that I have, because then I find out often that other people are having the same problems or just this desire to make life more fun.
[00:17:07] Andrew Darlow: And that's why I really enjoy the challenge of creating things like games and toys, because if I can help bring a smile to someone's face or bring a family together for an evening. It just gives me so much joy.
[00:17:20] Greg Mills: Okay. And you're currently working on some products now, correct?
[00:17:24] Andrew Darlow: Yes. In fact, there's after 15 years, it looks like hopefully in the next six months, I will have a new bubble related product from frame destination, which I'm really excited about. And on the toy side, I'm working on card games and table games and toy car related games. I have all these ideas. And fortunately, there are people out there who will actually take time and listen to me as I create my sell sheets and my pitch videos.
[00:17:57] Andrew Darlow: There's a whole industry out there looking for new ideas, which is really exciting. And you don't have to be an employee of these companies. You just have to know how to be professional and how to present to.
[00:18:09] Greg Mills: Okay. Now, is that considered open innovation?
[00:18:13] Andrew Darlow: Yes. That's the buzzword that I learned. I dunno how many years back, and I don't know exactly who coined it, but most of what I've learned in the world of invention is from Stephen P and Andrew Kraus starting 17 years ago probably. Through all their free content. At that time, I had the confidence to present my ideas to Mark Rogers, with the gallery pouch way back then.
[00:18:41] Andrew Darlow: Otherwise it would have been much harder if I didn't have them as a guide. I just wouldn't have known how to approach it, how to talk to a potential licensee. Since then I put my inventing on the back burner because I was focused on writing books and doing consulting and also helping raise my son.
[00:19:01] Andrew Darlow: Just a few years ago, I really said, I want a stronger and more focused approach toward my inventing. And then I became a official premium student and invent. Right. I also learned from a number of other inventors. So that has really made a big difference because I had a coach that I spoke with on average of once a week.
[00:19:22] Andrew Darlow: It really helps when you have someone that you know, is waiting there to talk to you about your inventions. And I didn't want to let them down. And I wanted to just keep moving the process forward and it took longer than I thought, but I'm finally pitching. And that's the key because if you're not selling, you're not really in the game, as they say, and I'm really excited about everything.
[00:19:42] Andrew Darlow: It's like that bamboo, which is like growing underground for. Long, sprouts up and it grows at an amazing pace. So that's what I feel like. I'm just at that point where the bamboo shoot is about to come out of the ground with regard to my other inventions.
[00:19:58] Greg Mills: Why did you decide to go back and get more education via inventory?
[00:20:04] Andrew Darlow: I guess I, because I kept seeing their amazing videos and I kept seeing success stories from other inventors, either people who had gone through their program or people who they just had on the show, and then they kept learning about inventors through the ages. I was. Listen to podcasts and hear inventor stories.
[00:20:26] Andrew Darlow: I prefer the stories of people who, were able to have a fairly normal life and, and still come up with things that then they either brought to market themselves or that they licensed and seeing all of this over time.
[00:20:40] Andrew Darlow: Made me want to come up with new ideas and made me jump a board and really get into the invent right world. And what I didn't realize through, with invent, right. And there are other programs possibly like this is the community that's formed because they have so many students from so many countries.
[00:21:01] Andrew Darlow: LinkedIn was like, Key, you know, picture like opening a door and there's like all this light, it was like this incredible Oasis of. Like-minded people. And by the way, it wasn't just the people who were working on inventions. It was also the people who were the licensed sores, the people who would be interested in new products, they're all there for the most part.
[00:21:29] Andrew Darlow: And there's actually a fantastic book written by Stephen ke and Benjamin Harrison, all about LinkedIn and. I could not believe the power of LinkedIn and being a part of, of the invent, right. Community sort of brought me into LinkedIn. And then I realized that is the key today for anyone who wants to reach anyone in almost any industry.
[00:22:00] Andrew Darlow: And especially if you want to find decision-makers who can license your.
[00:22:07] Greg Mills: Yeah. I actually had reached out to Benjamin Harrison to see about having them on the show. And right after I did that, I realized, wait a second, he may not actually be 40 and sure enough, he wrote me back. He busted my chops, but he, was funny. He was like, no, I'm not, we'll have to postpone it a few years.
[00:22:27] Greg Mills: So you mentioned toys and games. Are there any other industries that you've got ideas for that you're looking to target?
[00:22:36] Andrew Darlow: Yes, I do. I have, I love kitchen. I love Otto. I love the garage. I just love anywhere that you can create something that will allow people to. Do something faster or make it more fun or maybe fit more things in a specific space. And the more I see from other inventors, the more I'm inspired to solve maybe similar problems.
[00:23:07] Andrew Darlow: And so one of my favorite places is the container store. I'll go there and I'll see, there seem to be missing. This particular part, like it could be connected to this and make it so much better or more useful. So I, I would encourage anyone who wants to get into this world to go to somewhere that has products that you have some connection with, that you could use.
[00:23:32] Andrew Darlow: And then. You can go and you can also take pictures so you can see the companies who are making them that's, that's helpful. Almost every label has the manufacturer. And what I do is I'll then go back and I'll take a look at their product line. I'll see if it's selling on Amazon. I'll see what other products are there.
[00:23:53] Andrew Darlow: And also look at reviews. This is probably one of the best tips for anyone who wants to develop new ideas or additions to any type of product. And from there, just find out exactly how you can make this product affordably. You don't have to go crazy with it and just make a virtual prototype or just put something together, yourself, take some pictures of it and learn how to go through the steps.
[00:24:16] Andrew Darlow: Of then, getting a provisional patent application, which for most people, I think it's, if your household incomes under about $200,000 a year, it's only $75 and you can make as many of them as you want. And it allows you to put patent pending on your cell sheets and on your video. And it's the best way to, get, 12 months to start on.
[00:24:40] Andrew Darlow: Some type of protection so that you don't have to always go out and try to get people to sign NDAs. And I'm not a lawyer. This is not legal advice, but from everything I've learned, you can generally feel as though once you have the provisional patent application in place, you can start showing. What you have on a private one-to-one basis or like in zoom calls and things like that.
[00:25:07] Andrew Darlow: You just want to label everything as confidential. I like to put not for sale and just explain to them that this is not something to be shared. Outside of the people who you're showing it to, or their immediate circle. Once you learn the process, that is the key, because like so many things in this. The process is what gets you to the goal line and just follow the footsteps of other successful people. And there's a really good chance that you'll be successful too
[00:25:35] Greg Mills: Good advice. I kind of had my mind that you would probably be focusing in also on the pet industry. It seems like it'd be a no brainer.
[00:25:46] Andrew Darlow: well. I'm thinking of them too. I do have some ideas and I love. Everything related to pets. I've written two books on photographing dogs. One of them is a how to book called pet photography. 1 0 1. The other one is a whimsical hardcover coffee table book called biscuit for your thoughts, which recently I was honored to see that Simon and Schuster picked up a soft cover rights to that.
[00:26:11] Andrew Darlow: So it's available in soft cover now as well. And. I get so much joy photographing people in their pet. So there are a number of ideas that I have related to pets.
[00:26:22] Greg Mills: I'm just talking about in general and you've probably noticed this, but the, there was a lot of cross-pollination between industries, like, say for example, You're a plumber. And then you look at another industry and you think, Hey, I could use this particular tool apply it here and create something new in that category.
[00:26:48] Andrew Darlow: Absolutely. Inventions, I think related to tools are made it's somebody gets frustrated and then they just say, you know, I, I can make this so much better. And then they find out how to make it work. And that's really, the key is making it work. And with 3d printing today, I even bought a 3d printer. It was so affordable.
[00:27:10] Andrew Darlow: It's a flash forge and it, it has a pretty small area, six and a half inches. Cubed or so, but it's great for a lot of what, what I want to do. So with 3d printing, whether you do it yourself or whether you have it farmed out and you can create things that look like final products, which is just so incredible.
[00:27:30] Andrew Darlow: And if you're in any kind of industry, it really doesn't matter and you can make something a little better. And one of the best ways to do that is putting something on to. Another product. I think the stereotypical example is a light on the drill. The person didn't invent a drill. They didn't invent the light, but they put the light on the drill to make it easier for people to work.
[00:27:52] Greg Mills: So what kind of mindset do you need when you're reaching out to these companies and pitching your products? I imagine that there would probably probably be a lot of rejection.
[00:28:06] Andrew Darlow: Yes. I've learned to go for the, no, there's another phrase fell forward and I get inspiration mainly from people who I learned like Dana Knowles. She was on your show. She said that she had either 52 or 53 rejections before her. Hanging shower. Caddy was, accepted by a company for licensing. So you have to go for the no and just, be very appreciative when people give you that now, because it's just another step forward.
[00:28:37] Andrew Darlow: And one example is if you can, and maybe afterwards you can say, oh, thank you so much for taking a look. Could I just ask you one quick question? Most people will say yes. Can you tell me what I may have done better with my presentation?
[00:28:53] Andrew Darlow: And some people might say, well, this would have been great last year, but it's not great now. So you can mark that down. And then that might be a reason to bring that back or something slightly different a year later. Or they may say something like we really, it's just a little too big for what we do.
[00:29:14] Andrew Darlow: Everything we sell has to fit in this box. So that's a really good point because it's not that hard to make something. And, uh, then you can just get so much from that. And then in many cases you'll also want to ask. I wouldn't be okay for me to check back in with you and in six months or so either with this idea or maybe other ideas and then them usually it will say yes.
[00:29:37] Andrew Darlow: You might also say, well, do you generally like to see one idea at a time. Um, multiples and they may say, , just try to keep it to about three. So you'll get all this great information. And it's amazing how many people will, , license after two or three presentations to the same company.
[00:29:56] Greg Mills: Okay. Now, do you think you'll ever come up with your own book about inventing.
[00:30:02] Andrew Darlow: That's funny because I just committed myself to a program to speed, write a book and. It was through another program. I was on a, this past month called 30 day LinkedIn sprint run by a gentleman named Tom Kugler. And from that, one of the people was so inspired by his process of bringing together ,
[00:30:28] Andrew Darlow: in this case it was 80 people to write for 30 days straight on LinkedIn, this woman named Nira. She. Decided to do her own sprint and it would be write a book. So I signed up for her program and I plan to do a book related to inventing. It's not so much a how to, because I think Stephen Key and others have done that.
[00:30:53] Andrew Darlow: It's something else, which I won't give away right now, but I'm excited to do.
[00:30:58] Greg Mills: Okay, well, we'll look forward to that and you'll have to come back on and tell us about it when it's, out,
[00:31:04] Andrew Darlow: Absolutely.
[00:31:04] Greg Mills: Let's get ready to wrap this up. Is there anything I haven't asked that you'd like to go.
[00:31:11] Andrew Darlow: the one thing is just because you may be an independent person, companies want your ideas. I think that's the first thing that I'd like to say companies, you would think they have people there that are just. Coming up with ideas all day long and they don't even want to hear from outside inventors.
[00:31:34] Andrew Darlow: And I will say that's true for some, but there are so many companies out there, and there are many companies who get about half of all their ideas from outside inventors. So first know that you are wanted and needed. And then. After that, just learn the process. And I do have a few pet peeve items that I would love to share that I'd like to talk about two things, if that's okay with you.
[00:32:00] Greg Mills: Oh, definitely.
[00:32:02] Andrew Darlow: Okay. So first this is something that I just came up with recently. It's something that has been bothering me for so many years. I noticed that in my home state of New Jersey, and I'm guessing it's similar elsewhere around the world, about five to 10% of the cars have a headlight out and or tail light out or brake light out.
[00:32:24] Andrew Darlow: So I said, well, what can I do as a single person? I said, well, I see all these hashtag Kemp campaigns is PSA. So I decided to create. Uh, PSA and I call it first day light check that's my hashtag first day light check. And if you go to any of the major social media brands, you'll see my first day light check pop-up.
[00:32:55] Andrew Darlow: It's just a way to see my articles about it. And my goal with this is to. Encourage people on the first day of each month, to check their lights. Just check your lights, check your headlights, check your normal headlights.
[00:33:08] Andrew Darlow: Check your high beams, check your taillights and press the brakes. And check your brake lights. And I believe that if I can inspire enough people to do that, I believe it could, if not save lives, help avoid people from getting stopped by law enforcement, which is nice and reduce the chances of getting a ticket.
[00:33:29] Andrew Darlow: But also it could just reduce injuries and, who knows? I don't think there's anything bad that could come of it. So I'm excited to share that. So that's my first pet peeve.
[00:33:37] Greg Mills: It sounds like if you could, tie this in with one of your inventions. I bet the, auto industry, particularly if it was around lights would buy into that.
[00:33:47] Andrew Darlow: Yes, I did think about, I can certainly tag some of the big lighting. Companies. My other item that also.
[00:33:58] Andrew Darlow: Bothers me only because I've almost been run over when I've been in a parking lots. This is primarily a parking lot, but it's anywhere where you might be walking, is people on their cell phones when they're in parking lots? I can't explain in my opinion how dangerous this is because. I've literally seen cars come right at me, backing up directly into me.
[00:34:25] Andrew Darlow: And that's because I was very aware. And so I, and this is particularly. Something that I think parents with small kids need to be very careful with. You don't want your kids to run ahead of you in parking lots because cars just can't see you. And, and so you want to keep your kids next to you, but being on a cell phone, looking down while you're in a parking lot, I think is one of the most dangerous things that you can do.
[00:34:54] Andrew Darlow: So my PSA in this case is. Even though there's such a draw to be looking at a cell phone twenty four seven, I would highly recommend if anyone has anywhere where there's cars involved, especially in parking lots, not to be looking at a cell phone.
[00:35:11] Greg Mills: Okay. Now, Andrew, what's the best way for someone to contact you or to check you out?
[00:35:17] Andrew Darlow: I would just send people to Andrew darlow.com or you. If you're interested in my books, you can just put Andrew Darlow into Amazon or Barnes and noble. So I'll keep it simple. Cause Andrew darl.com we'll have links to everything that.
[00:35:35] Greg Mills: Okay. That's kind of the umbrella site.
[00:35:37] Andrew Darlow: Yeah. Also, if you're interested in the gallery pallets, you can go to gallery pouch.com and you'll see information. You'll see a video, the video that I talked about of me quite a few years ago, and, uh, a lot of other information about the gallery pouch.
[00:35:52] Greg Mills: Okay. Lastly, what's the number one piece of advice that you can give for our listeners?
[00:35:59] Andrew Darlow: If you have a dream, then. Write it down and find a way as long as it's reasonable. Just find the people who are out there who are doing what your dream says on that paper and see if you can follow their steps to success.
[00:36:20] Greg Mills: That's why it's not having to reinvent the wheel. That's rap. Thank you Andrew, for being a guest on entrepreneurs over 40.
[00:36:29] Andrew Darlow: Thanks so much, Greg, this is so much fun. I appreciate it.
Monday Feb 21, 2022
Monday Feb 21, 2022
Episode Forty One Features Guests Seventeen Through Twenty One Imparting Wisdom and What They Have Learned
My Key Takeaways:
I was extremely lucky to get the following guests as my next five interviews:
Episode 17 - Mary Fain BrandtEpisode 18 - Jo DraperEpisode 19 - Colleen KochannekEpisode 20 - Ramon RayEpisode 21 - Rob Cosman
In this episode:
Mary Fain Brandt talks about how to get rid of feeling like you are stuck in your present job and how to leverage LinkedIn to move forward.
Mary encourages job seekers to text ten people and ask them 'What makes me fabulous?'
Mary shares the differences between a personal LinkedIn profile and a LinkedIn Company page.
Mary shares about how to go about building a brand using LinkedIn.
Jo Draper talks about what she refers to as the 'Seven Chakras of Business'
Jo relates how she has suffered from the Curse of Knowledge before and how patience has helped her in dealing with it.
Jo also discusses some of the differences between the free and professional versions of CANVA.
Jo admits that she too suffers from the inclination to underprice her services and how she has corrected that in her business.
Colleen Kochannek opens up about being let go from her safe corporate job and how she rebounded from it.
Colleen also goes on to relate why she thinks those of us over 50 make the best entrepreneurs.
Colleen also dispels the myth that we need to be on all Social Media platforms and that we should be very intentional with our focus on it.
Colleen advises against getting too crazy when creating a lead magnet.
Ramon Ray defines the word 'BRAND' and expounds on how it applies to us and our businesses.
Ramon goes on to define the 'Celebrity CEO' concept and how it can help us succeed in business.
Ramon also relates on some of the issues that cause entrepreneurs not to succeed in their businesses.
Rob Cosman introduces the concept of Online Arbitrage and how he uses it to make money on Amazon.
Rob introduces some of the software tools that enable him to be successful.
Rob discloses what categories are best for entrepreneurs to start with initially on Amazon
Rob shares his own podcast with us and why he does it.
Be sure to hit Subscribe in your podcast app so that you don't miss it or any other episodes.
Show Notes:
[00:00:00] We're actually starting off today with episode 17 and going through episode 21. The reason for this is because episode 16 was actually a continuation of John Moyer. Talking about hypnosis and his YouTube channel. Our first guest is Mary Fain Brandt the CEO of Mary Fein brand consulting. Founder of the LinkedIn bakery.
[00:00:22] And an international LinkedIn trainer, speaker, and strategist.
[00:00:27] Greg Mills: Okay. Now, what do you recommend for somebody that feels stuck in their current role and wants to try something new? How should they leverage LinkedIn or how can they move forward?
[00:00:38] Mary Fain Brandt: Well for the job seekers, this last year, everything shifted and we haven't seen the fallout from the pandemic. We're still experiencing shortages with, in some industries. You've got to know which industries are taking off. Also remote work and, the hybrid model is here to stay. So that is something to take into consideration.
[00:01:00] Mary Fain Brandt: If you're thinking of pivoting, you need to take inventory of what you're passionate about in the professional sense and where your skills lie. There's some simple exercises that I go through with my clients. Here's one, text 10 people and ask them what makes you fabulous. Don't give them any context, right?
[00:01:18] Mary Fain Brandt: Just ask them what makes you fabulous. Are you a problem solver? Are you a community builder? Right? Then you take some of those key words and you start looking at jobs. So instead of going right into looking for jobs, you need to do the foundational work of who you are. Creating your own personal brand.
[00:01:38] Mary Fain Brandt: I know you might think that's only for business owners, but I'm telling you in 2021, everybody needs to create and implement their own personal brand. As a job seeker, that's totally going to make you stand out, especially when you get on LinkedIn and start engaging with others and creating content.
[00:01:58] Mary Fain Brandt: So create a personal brand and start growing your network because your network is probably where someone's going to introduce you to someone that knows the company that's hiring or knows the hiring manager or hears from another group of an opening that is perfect for you.
[00:02:15] Greg Mills: I'm a company of one, should I even bother with a LinkedIn company or just use my personal profile? And if so, should, how should I even use the LinkedIn Company profile?
[00:02:26] Mary Fain Brandt: So I always recommend that even the solo preneur. So you have a personal profile on LinkedIn and let's establish the difference. A personal profile is yours. It belongs to one person. It should have your headshot. It should not have the logo of your company. LinkedIn- that goes against the terms and conditions.
[00:02:47] Mary Fain Brandt: They want the personal profile to be personal. So it needs to have your headshot and information about you because we want people to connect with you, the person,
[00:02:56] Mary Fain Brandt: A lot of people do that. They'll put the logo up and you really shouldn't do that because at some point LinkedIn will start monitoring and they can shut it down and then you've lost everything.
[00:03:08] Mary Fain Brandt: So your headshot should be just a clear headshot. You should be smiling. It should be a current headshot. So you look like the person that you are in person. Forget vanity. I had a colleague post the other day, Hey, I just updated my headshot. It's it's been like five or seven years. He's like, I've lost some hair.
[00:03:28] Mary Fain Brandt: Some of it's gray, I didn't look like the old headshot. He's like, pro tip: Update your headshot. And I agree with that. You know, we want to be more relatable to the people we connect to it. So your personal profile is personal. Should have a headshot should talk about what you've done.
[00:03:44] Mary Fain Brandt: Your experience section. You should have a robust About You section. Your company page is an extension, right? So that is the company page. You can have your logo, you can put the articles up there. Now they allow you to write articles on company pages, which can really help you drive traffic through Google.
[00:04:02] Mary Fain Brandt: That's a whole nother training session. But I do want to say they have updated the company pages where you can have call to actions, like sign up for my event, register for something, visit my webpage, get more information. But company pages are still a little blah. They don't get a lot of traction.
[00:04:23] Mary Fain Brandt: There are ways to build your followers, but it does take time.
[00:04:28] Greg Mills: How do you advise going about building a brand on LinkedIn?
[00:04:33] Mary Fain Brandt: So you really need to know who you are, what you value. So I value time. Like the, probably the biggest thing I value is time and people, and I don't like my time to be wasted. So I don't waste people's time. My show is 30 minutes. Bite-sized tips for busy entrepreneurs. Right. So it's bite size. So that's what I value.
[00:04:54] Mary Fain Brandt: And that's what people expect for me. So you want to build your brand on LinkedIn? Yes. It's your colors, it's your font. It's your logo. That is probably 20% of your brand, to be honest. The bigger part of your brand is how do you want people to feel when they see or hear your content? So on a live show, I want people to feel energized.
[00:05:17] Mary Fain Brandt: I want them to learn something with my content that I put out. I talk with my hands. You can see me right now. I talk with my hands. I'm joyful, I'm energetic. And my branding is all like that. Because it's too hard to be two different people. Right? If my branding was very subdued and quiet and very calm and then you were to meet me, the branding would be off.
[00:05:38] Mary Fain Brandt: There would be a disconnect and people would go, but that's not Mary Fain Brandt online. I don't know who this Mary Fain Brandt is. What else is she hiding?
[00:05:49] Greg Mills: Now how often should someone post on LinkedIn and what should they be posting?
[00:05:54] Mary Fain Brandt: Ooh, that's a loaded question. You should post what your audience wants to know about. So if you're a job seeker, are you positioning yourself as a thought leader in the industry that you're either in or trying to get to? So if you're a manager trying to move into a senior manager or a VP role, are you posting content that is relevant to that position? So, culture, How you handle teams, Leadership Development. Right? So that's a really loaded question that I work on with my clients, one-on-one. We come up with a 30 day content strategy that they can kind of rinse and repeat. I actually find 90 days of content strategy with someone -three months of doing it with them, helps them, so then they can go and do it on their own. So content wise for business owner, what are you pushing out? What do you want people to do? Do you want them to sign up for something? Are you looking for more engagement? Is this a brand awareness month? I think it was in March,
[00:06:53] Mary Fain Brandt: we finally rebranded. We got the new website, up new logos. So I was trying to announce that to the world. So I was, sharing, Hey, did my new website. Hey, can you jump over there and make sure there's no typos? Cause y'all know I'm dyslexic and I've read this thing 10 times. So I think one of the, the mis-marked on LinkedIn with content is people aren't humanizing it enough.
[00:07:17] Mary Fain Brandt: They're thinking above the level or they're overthinking it. Have some fun with it and humanize it. I always say H to H human to human, there's a person behind the profile. There's a person reading your content, talk to that person. Don't overthink it, make it more conversational.
[00:07:34] Mary Fain Brandt: So that is like one tip. As far as how often. Again, that changes for what are you working on right now? What is your goal for LinkedIn? Is it brand awareness. Are you trying to get your name out there? I always say if you're just starting off post twice a week, you want a little more post three times a week.
[00:07:53] Mary Fain Brandt: It's not Instagram. You don't need to post daily and you don't need to post twice a day. They actually say, if you've posted, if you've created content and it's getting a lot of engagement, And a lot of reach, they say don't post until it starts to die down because then you're going to take away from it.
[00:08:12] Mary Fain Brandt: But it just depends what you're doing. Right now, with LinkedIn Remastered, last week, we were posting every day about this to get people, to sign up and to tell them instructions. Like, Hey, you're going to be getting emails, join the group. So really depends on what you're trying to accomplish.
[00:08:29] Our next guest is Joe Draper from Australia. She's the owner and founder of live virtually. She brings fun and magic to Canva graphics and documents. For course, creators and coaches. As well as runs a virtual consultancy.
[00:08:46] Greg Mills: now you've mentioned the seven Chakras of business, and I believe that is part of your live love, manifests program. Can you talk about that a little bit?
[00:08:54] Jo Draper: I started out with six members. I didn't want to have a lot of members cause I would just want it to, put everything together and make sure that it was a viable products. So I've had six members now or wrong week nine, 10 we're on week 10. So basically, yeah.
[00:09:13] Jo Draper: Seven loss of seven. So because there's seven chakras the seven weeks. So they, we start off with the base chakra, which is your systems, your foundations, and like your legals and your insurance, and you know, all those things that you need when you start your business. And then we work up into, um, the sacral chakra, the solar plexus, the heart throat.
[00:09:40] Jo Draper: Um, third eye and the crowd. So each week, I do a recording, so there's a module. so for this week, I've just got, setting goals in alignment with your business. So, I go through do slides and a recording. We also do a group mentoring session once a month. And I've just introduced a contact creation session because I found that most people are able to get what they want to prepare for the month.
[00:10:15] Jo Draper: And me included, and I can get a plan of what I want to do and where I want to post and what I want to do, but actually sitting down and creating it Is another matter. You just sort of put into one side. You know, it's like, oh, I better do that. post today. So then you got to jump into CANVA or, you know, jump into Facebook or wherever you're going to post.
[00:10:37] Jo Draper: So we've actually got a two hour session and that will be like Pomodora. So it will be, you know, a 20 minute do some work. I'll help them with anything that they need. So if anybody needs a tutorial on CANVA or, it might be that they're doing email marketing and they need to know how to set up a template in their email provider.
[00:10:58] Jo Draper: So we'll do all that on the session as well. I also offer an additional service with Voxer mentoring. So if somebody needs more one-on-one support, we do a monthly Voxer mentoring session as well. So there's loads of bonus tools in there. So I've got planners, I've got habit trackers. I've got journals.
[00:11:18] Jo Draper: So there's lots and lots in there now. So I'm actually got a webinar. At the end of the month to, people how to it's called Hack Your Tech. It's for again, the spiritual women to teach them how to create very simple and easy text system that they can use in their business.
[00:11:37] Jo Draper: So that might be a client onboarding system or, using Google workspace , and CANVA in their system. There's ways that you can use a very simple system or you can have a very sophisticated system.
[00:11:52] Greg Mills: I've often heard and I think a lot of us suffer from what we what's called the curse of knowledge. How have you gotten around that?
[00:12:02] Greg Mills: And I should back up and explain to our listeners, curse of knowledge is. When you understand something and you think that everyone else does.
[00:12:09] Jo Draper: I think it's understanding people, and therefore understanding body language and taking somebody on a journey from a to B or a to C, because some people don't tell you. That they're finding that thing difficult. And an example, I've run a couple of CANVA workshops now.
[00:12:36] Jo Draper: When I first did my, first workshop, I wrongly assumed that people would know what Canva was and that they would already have an account. And so we had women turn up. They didn't even know what CANVA was. So I'd sent, , templates out and sent links and said to people, if you haven't signed up yet, here's the link sign up.
[00:12:59] Jo Draper: It's a free account. Here's the templates that you're going to need on the day. And then we get to the day and you go, Okay. did you get the emails? Yeah, I didn't know what to do with them. To, the usual person that's a really simple step it's not that simple to some people.
[00:13:22] Jo Draper: And I think patience is probably the biggest. thing that you need to have, and if you don't have patience to sit with somebody and nurture that person on their education level, because you don't know if that person has learning difficulties or they have any other difficulties. So to be able to stop, take the time and go, okay, where are you at?
[00:13:52] Jo Draper: You know, and they've gone. Well, I don't know what that is. So just taking them through the actual step-by-step process. I know really breaking everything down sort of to the nth degree, is probably the, the other side of the curse of the knowledge.
[00:14:14] Jo Draper: Yeah, and I suppose nurture is a good word. Nurture who it is that you're educating.
[00:14:19] Greg Mills: Now I've, I've used Canva. I probably use a fraction what can be done with it, but it seems to be a pretty, pretty good little program. And I'm using the free version. What are the differences between like the CANVA Free and CANVA Pro?
[00:14:34] Jo Draper: the biggest things for people like me who work with lots and lots of different women, I can have all of their brand kits, so their logos, their colors, their funds, um, all separately. So that when I go into say I'm creating an email header, when I open up that email header, I would then change that brand kit to there.
[00:15:02] Jo Draper: Yeah. So we'll go with, Greg, I'm going to open Greg's brand care and he's got a month's wrap Fon and he's got, um, Ariel and then his colors are blue, green, yellow. And so I've got all those there very simply. And then I can use your font. So if I was using a template, I can then easily change the fonts, change the colors into your words.
[00:15:31] Jo Draper: The other, there's a couple of things too. You can store a lot of photographs. So I've got like thousands of stock photography, that I've purchased, in there plus like lots and lots of different folders. So I've got, for example, I've got a live virtually folder. And then within that, I've got my social media, I've got my membership, I've got my clients.
[00:15:59] Jo Draper: And then within the clients, I've got sub folders for clients that I've worked with regularly. And then I've got another sub folder for ad hoc clients and then within there. So, it's very, very granular. The biggest thing for, CANVA Pro is the background remover. So say you've got a photograph and the wall behind is like just really distracting or something.
[00:16:24] Jo Draper: You can actually remove the background and just have the person which is really good for like Facebook headers or, your Facebook banner is where you've got an event. To be honest. I don't think it's that expensive for what it is. If you think how much Photoshop costs. It's not that expensive for what you actually get.
[00:16:49] Greg Mills: Okay. Now in your VA business. Are you, are you still focusing
[00:16:55] Jo Draper:
[00:16:55] Jo Draper: I still do quite a lot of one-on-one. However, moving forward, I, um, working on, some workshops and courses, and again, your membership, obviously, um, Out there into the world now that I've had a few weeks with a few people. And so, yeah, I'd say trying to move in the one-to-many, but still keeping in that?
[00:17:25] Jo Draper: very educational, niche of teaching people, what they need to know in, in the simplest way possible.
[00:17:34] Greg Mills: You also mentioned something just a little bit ago about pricing themselves. And I know you've talked about, people undercharging themselves with regards to price. Why do you think that is.
[00:17:47] Jo Draper: I do it. I do it myself. I totallyunder price myself. And I think most of us do. I think price is more about value. So what are you paying for when you hire me? Well, you paying for 30 odd years of experience, plus you're paying for my knowledge of all of these platforms . Realistically it shouldn't matter if something takes me 30 minutes to create, it's not 30 minutes, you know?
[00:18:20] Jo Draper: We still trade time for money. And that's one of the things that I'm trying to get out of is.
[00:18:26] Jo Draper: to stop trading time for money, because we still charge on an hourly, an hourly rate rather than per package, actually pricing ourselves. And I suppose it comes down to. How much do you want to earn, you know, for your year, what's
[00:18:43] Jo Draper: going to be comfortable for you.
[00:18:45] Jo Draper: What do you need? You need to pay the mortgage and get shopping and pay your rates. And I know that stuff. So how much you actually need, what the buffer on top of that, how many hours do you want to work per week? How many clients do you want to work with and what does that look like? And then, you know, taking that.
[00:19:06] Jo Draper: Hourly rate if you like, but then creating packages around, well, what, what do I offer? And then an example of that is I sent an email out to my current and past clients, a couple of weeks ago saying, Hey, I've got two spots to do 30 custom made social media graphics and I'll include 15 bonus stories.
[00:19:31] Jo Draper: And I put a package price on that and I had four people come back and say, yes, I'll have that. And that to me was a really good indication of, well, that package actually works. So now I can take that package into the market and go, Hey, does anybody want this? Like, it wasn't like mega expensive, but it meant that
[00:19:53] Jo Draper: if somebody taught me a little bit longer, I still had that buffer of time.
[00:19:58] Jo Draper: Whereas I wouldn't have, if I'd have said, oh, it would take me an hour or two hours, you know? So I think it's just thinking about things differently, I suppose. And Yeah, Looking more at your packages and the courses that you want to ride. And I know a lot of people now. Wanting to do courses and memberships because a lot of us are wanting to get away from the one-to-one.
[00:20:30] Jo Draper: I've got quite a few women in my network that wants to start working with, teenagers and children, which, then you've got to then target the parent, but also the child, because you want the child to say, Hey mom or dad, I want to do this. It's only. X amount. So it's just filling that value.
[00:20:53] Jo Draper: So what is the value? People like bonuses. So, when you do stuff and you, you give, you've got a package, one of the bonuses. So the bonus for me could be, okay, you get a 30 minute session with me where we go through what your issues are, and I can then point you in the direction of what you need.
[00:21:15] Jo Draper: So it might be somebody joining my membership. I would suggest you start with this module, this module and this module, rather than them going in there and going, oh my God, there's so much content, you know? So it's just, yeah, I suppose it's just a different way of looking at what we offer, but not being afraid to try things and just going out there and going, Hey, what do you think about this?
[00:21:42] Jo Draper: And asking your audience? know, I saw in Facebook this morning, somebody who has gone on and said, oh, is, $55 too much for posting or creating images and posting content for somebody for a week? There was like 150 comments and almost every single one of them said, it's too cheap.
[00:22:04] Jo Draper: I'm like no way, because that's going to take you so long to do, especially if you're doing it for somebody, then you got to go and find their images. You've got to find their colors, you've got to get their content. And you've got to know how to write in their voice if you're going to start writing captions for people.
[00:22:23]
[00:22:23] Colleen Cohain equals. Was episode 19. And she talked about how she helps women from the typewriter generation become successful laptop entrepreneurs.
[00:22:34] Colleen Kochannek: I was laid off fairly unceremoniously, with 10,000 colleagues in a major kind of industry downturn. Right? You know, I just had kind of had enough of the corporate world. I'd had enough, what I call death by PowerPoint presentations and conference rooms.
[00:22:50] Colleen Kochannek: And I just decided to start my own online business and thought, how hard can it be? After all I have all this experience. And of course on day two, I was like, Oh, holy heck what have I done? I have no idea what I'm doing. So I kinda jumped in feet first and, started, an online magazine. And that's where I realized how much I didn't know and how unprepared I was for the online business space.
[00:23:15] Colleen Kochannek: But that's also where I started figuring things out and I started learning everything and kind of figured it out and made a go of it. In the meantime, a lot of people like friends started saying, how did you do it? Like at 50 Colleen, how do you do that? How do you do that? And then I just, I recognized a huge gap in the market because I started taking a lot of online classes with, you know, some of the big names that teach how to do these things.
[00:23:41] Colleen Kochannek: And I would go in these groups and I'd be like, Is anybody here over 50 and they would kind of come out of the woodwork. And so I knew I was onto something that there were a lot of us out there wanting to start online businesses, but we were also a little like hiding in the shadows for lack of a better term and not really wanting to raise our hands and ask those potentially
[00:24:05] Colleen Kochannek: what I call the, "you know, grandma can't work the smartphone" millennial eye roll, questions, you know, so we weren't asking the questions. And so, I subsequently started this business, the Scrappy Frontier, where I, focused explicitly on helping women from the typewriter generation start their online businesses.
[00:24:24] Greg Mills: So why do you think that women over 50 make the best entrepreneurs?
[00:24:29] Colleen Kochannek: Oh, how long do you have? Well, first of all, I think any of us over 40, 50, make great entrepreneurs
[00:24:38] Colleen Kochannek: because just the simple math, we have a lot of decades under our belt of, professional experience, life experience, personal experience, and it all just kind of culminates into this, kind of perfect storm of.
[00:24:56] Colleen Kochannek: What's really needed in entrepreneurship, especially online entrepreneurship because, as you know, it's not what the, marketers tell you online that you can, start your business while you drink. Pina coladas on the beach. It's actually a lot of work and it requires a lot of discipline and, persistence.
[00:25:15] Colleen Kochannek: And we have that at our age. We definitely have that. And I also think just this notion of this really deep expertise in a lot of areas. And the funny thing is I find a lot of the women that I talked to, they don't actually believe that they have skills or something they can sell.
[00:25:35] Colleen Kochannek: Because it's oftentimes something they've done for so long that has become just so a part of who they are that they don't see it as a skill.
[00:25:44] Colleen Kochannek: And I'm like, are you kidding me? That is amazing. It's an amazing skill you have. So I think just the age, the deep expertise. Self-awareness the persistence, the patience, we know it's not going to be an overnight thing like you hear on TV or in, on social media. So I think we just have a lot of that going for.
[00:26:05] Greg Mills: Brings up a question about social media. What about somebody that you know is not necessarily on like Facebook or Instagram? are they out of business or are they, can they move forward? How do you advise going with that?
[00:26:21] Colleen Kochannek: If you want an online business, You need to be online. And, in my opinion, my personal opinion, you would be a little crazy to not take advantage of the opportunity social media offers because you can reach the entire world with a Facebook ad. Okay. A hundred bucks or a thousand bucks, which people are like, oh, that's a lot of money, but I'm like, go back to the olden days when you had to put an ad in every little local newspaper and every circular and on TV.
[00:26:53] Colleen Kochannek: And so it's, definitely a love, hate relationship with my audience because we're not, I don't care what you had for breakfast. So why are you showing me that on Facebook kind of notion, but the opportunity is there. And so. I think it's an important thing to jump into, but I also think it's really important to jump into it in a way that's comfortable for you and not getting caught up in all the trends that you see happening.
[00:27:19] Colleen Kochannek: My audience and my students will often be laughing. Do I have to go like on Instagram and dance and point, and I'm like, no, not if you don't want to, not, if please don't please. Don't if you don't want to, but social media is, a huge missed opportunity if you're not going to use it.
[00:27:37] Colleen Kochannek: And of course paid advertising on social media, will get you where you want to go a lot faster than just organic or free content marketing, for sure. For sure.
[00:27:47] Colleen Kochannek: . And I think the great thing too, is there are a lot of,platforms. You know, Facebook, isn't the only one. If you're more comfortable on LinkedIn, do LinkedIn, if you're more comfortable on Pinterest, do that. Instagram do that. So I think there's a lot of opportunity
[00:28:02] Colleen Kochannek: I think when we do use social media, we need to be very intentional about how we use it, because you can get sucked into this black hole. That becomes a huge time suck for your business, if you're not doing it very intentionally.
[00:28:19] Colleen Kochannek: I think it does have to be a choice, but it can be, you know, a harder go in terms of promoting and building a list and an audience without it, but it can certainly be done 100%. I know a lot of people complain about the platforms and, oh, it's all ads and it's this I'm like, these are for-profit organizations, folks. They owe you nothing. And their number one goal is to sell ads. Ad revenue is how they make money. And so platforms like LinkedIn are definitely having to adapt to get a much wider, broader audience in there.
[00:28:53] Colleen Kochannek: And to do that, it has to become more personal, so to speak. Uh, it's kind of like Pinterest used to be about recipes and things like that. And now it's everything
[00:29:03] Greg Mills: okay. Now you mentioned list-building earlier. Can you elaborate a little bit on that?
[00:29:09] Colleen Kochannek: Yeah. So list building, AKA building your email list. AKA getting people onto an email list is something that needs to happen from day one in any business. People don't understand really how to do that and they don't understand the significance of it. Building an email list early and continually, like it needs to be on your job jar, all of the time, because it's the only communication and access to our customers that we really fully control. Social media, you know, they have their algorithms and they determine what content gets put out there.
[00:29:48] Colleen Kochannek: Do you know, they determine who it gets put in front of. We don't have control of that. They can shut your account down, they can lock your account, all these things. So getting people into our own sphere and onto an email list is really, - it has to be a number one priority. And if you do it right, and you have an email list, I know people who are not on social media.
[00:30:09] Colleen Kochannek: I mean, they're on social media, but they've never run an ad. And they're doing very, very well simply by having a great email list and nurturing that email list and promoting to that email list as well.
[00:30:22] Greg Mills: Okay. What kind of lead magnets do you recommend?
[00:30:25] Colleen Kochannek: Lead magnet. Simple, easy to consume, super helpful, solves one problem. Do not write the ebook. Do not write, do not create a 10 hour course do not do not because that's just going to go into somebody's graveyard of files on their laptop. You want to give your customer a quick win. A quick result and a quick taste of you.
[00:30:49] Colleen Kochannek: That's really the sole purpose of this email and you know, of a lead magnet. And it's a transaction. I tell my audience like this is a transaction it's for free, but they're giving you their email address. So it has to be super valuable. Give them a quick win, make sure it solves something they want solved makes their life easier and they can basically look at it.
[00:31:10] Colleen Kochannek: Do it, get the results. Kind of fall in love with you and then it can go in the graveyard. That's what a good lead magnet in my opinion should be.
[00:31:19] Greg Mills: What are some of the typical mistakes that you find people make when they're starting out?
[00:31:24] Colleen Kochannek: Some that I've already mentioned. They want to DIY everything. They don't want to invest any money at all in it. And it backfires because let's say you do learn how to set up your website. And guess what? You're not a coder, you're not a designer. So you now have a website that looks like, 1982 threw up all over it, it looks amateurish.
[00:31:51] Colleen Kochannek: So then it devalues your business, so this notion of not wanting to invest anything in your business is I think is a real problem. It's not, business-minded, it's maybe more hobbyist and there's a big difference. So trying to DIY everything takes too much time and you can't be great at everything.
[00:32:10] Colleen Kochannek: So it's going to show for sure. I think another mistake is not managing expectations. Actually believing the gurus that, you can work from the beach, drinking your Pena colada and make money while you sleep. It's not going to happen. I mean, eventually it could happen, but it's not going to happen till you put in the work.
[00:32:30] Colleen Kochannek: So you have to come at it with that. It takes a lot, the learning curve is steep. It's really steep. So you have to be in it for the long haul. I see a lot of people get in it. It's like I've been doing this for three weeks and it's not working and I'm like three weeks. And so we have to give it a fair shake.
[00:32:48] Colleen Kochannek: We have to give it a fair shake. Another thing I see kind of along the same lines are people who kind of jump from like magic bullet to magic bullet. Because they're looking for something to grasp onto, which I totally get because that learning curve is steep. but I think if you can, settle onto one thing that you want to do, give it six months, give it six months.
[00:33:10] Colleen Kochannek: And even if that idea doesn't work, you've still learned how to do all the things. So, but you have to give that idea a fair shake . That's a huge mistake I see. But definitely the not wanting to invest any money. Another thing I see is not wanting to, , hire, I mean, outsource for things like that, but also to get help like education or get a coach or something like that, which I don't understand because I jumped in coming from education because I know that if I can go to an expert, who's already done it.
[00:33:43] Colleen Kochannek: I can learn it that much faster. So I think a big mistake is not investing in a coach or somebody who can help you move faster in your business. for sure. if you're serious about getting your business up and running.
[00:33:57] Ramon Ray, the founder of smart hustle media and an entrepreneur in residence at Oracle net suite. Was my next guest. And he shared his knowledge regarding the starting a brand.
[00:34:09] Greg Mills: Now we hear the word brand get thrown around a lot. How do you define the term brand?
[00:34:14] Ramon Ray: Yeah.
[00:34:14] Ramon Ray: It is thrown around quite a bit. And I think that some people may say a brand is what people say when they don't talk about you, what your customers memorize you by and things like that. And I think all of those are correct. I know for me, Greg really what's important for me is I think, yeah.
[00:34:27] Ramon Ray: What do people know you best at? I know for me, a lady came up to me after an event. Ramon I know you like burnt pancakes. I was so honored because she thought it was like a negative. She's like, I hope you don't mind. But I said, no, I talk about my love of burnt pancakes and bacon, every two weeks. I cut it down from every week.
[00:34:42] Ramon Ray: So I'm glad that that's clearly you've been in the Ramon funnel enough to know that's what I like. So yeah, for sure, Greg, I think that a brand is important. What do people know of you as, and I think if you don't have a brand that people are like, huh, Ramon don't really know what he does. How do they know where to place you and peg you, to know what they want to hire you for or what to call you for, even if they need advice?
[00:35:04] Ramon Ray: So I think brand is in one point It's your website and things like that is an important part of the brand, but I think it's really, why do people rally around it? What are you offering to people of value that makes them want to take notice to what you're doing that I think is brand, all of us were arguably say Michael Jackson, moonwalk, Mike Tyson boxing, Katy Perry singing.
[00:35:24] Ramon Ray: What's Greg known for? What's Ramon known for? So I think that's important.
[00:35:28] Greg Mills: What is the Celebrity CEO concept?
[00:35:31] Ramon Ray: Yeah, it's a made up of two or three key pillars and it's really about personal branding. But the Celebrity CEO concept is that you can be well-known in your market or industry. You don't have to be globally known. You don't have to be worldwide famous. But you can be well-known in your slice of the world.
[00:35:47] Ramon Ray: So if you're a plumber in a small town in Dallas, Texas, you may be well-known in that area because you give cookies to all the kids after a plumbing job in the home, whatever it may be. That's your brand you're well-known in that area. So the Celebrity CEO is encouraging small businesses that listen, you may not be well-known as Donald Trump or Barack Obama or whoever it is.
[00:36:08] Ramon Ray: But you can be well-known to that specific sector of people and they can call upon you when they have a need. It's also about building a community of fans. So many times, Greg, I'm sure you talk to people and we push so much to want to get a sale, but I'm like slow down a bit. And instead of going so fast to get to go for the sale, try to build trust and relationship as my friend, John Jans talks about. And you can do that by educating people, providing them content of value that over time they're like, oh, Ramon for the 77th time taught me how to tie my shoes on his video.
[00:36:40] Ramon Ray: Maybe I'll buy shoelaces from him. That's a silly example, but that's what the celebrity CEO that you can build a community of fans, nurture people to buy from you. And you build that relationship of trust and relationship with them.
[00:36:53] Greg Mills: Now, what are some of the typical mistakes that you find people making when they're trying to start out either in a traditional business or in an online business?
[00:37:01] Ramon Ray: Yeah, I think some of the keys to business success, I found, I think A, who are you serving? What problem are they having? Where are they located at? These are three things that are very important. Then you have the aspect of what are you charging them? Are you charging the right price to make a profit for your business, dealing with overhead and things like this.
[00:37:20] Ramon Ray: Then as you come to that, what's the team that you're putting together to help you build that. To help you serve that customer. Other thing it's important to ask yourself are what's the purpose? Why are you doing what you're doing? Which in fact should be the first question, because that drives you.
[00:37:34] Ramon Ray: What's driving you and forcing you to do it. What's the vision you have for your company. Our vision at Smart Hustle is have fun. And do the right thing. So I think that once you have these things in alignment and a Jim Collins says his book Flywheel, it's something I hold near. And dear Flywheel, once you get this in your business, then you're able to have a system that generates and goes on and on and combined with your systems and processes.
[00:37:58] Ramon Ray: And you have a successful business. There's some things that, that a business does that fails. Their pricing is wrong. They're losing money on every item they're making, or they're not charging enough, or they don't have the right team and, or hiring the right team members. To help execute on their vision or they're working with the wrong type of customer.
[00:38:16] Ramon Ray: That's a drain on them. So there's several things you can get wrong in a business, but I find that once you get it right, you can build a big, a nice business, big or small that supports your family and enables you to serve your community.
[00:38:28] Rob Cosman was my final guest on episode 21. He has managed to sell online via Amazon and home Depot. As well as running his own e-commerce business, despite living in Costa Rica. As an ex-pat
[00:38:43] Greg Mills: now, let's switch gears a little bit here, and I'm going to kind of throw both of these out. You mentioned Online Arbitrage, as well as Amazon. Can you walk us through those?
[00:38:54] Rob Cosman: sure. So I sell on Amazon and I use a method. In the biz. We call it online arbitrage. So it's really just flipping re
[00:39:03] Rob Cosman: reselling it, flipping stuff. So what I do is I'll go to a website like Walmart and I'll find a Lego set that's maybe on sale and I'll buy it. And then what I do, because I'm here, I have it shipped.
[00:39:15] Rob Cosman: So I have a lady who works for me in Toronto. It's shipped to her, or I have a couple of prep centers. So there's businesses out there that will prepare your products for you. So I have, I used to have them in the states, another one in Canada, plus my helper. So I ordered the stuff it arrives to it's in the prep center.
[00:39:31] Rob Cosman: They'll, inspect it, make sure it's not damaged. Then they'll create a shipment in my Amazon Seller Central, like my backend that,
[00:39:39] Rob Cosman: and then they put it in a box and they ship it into
[00:39:42] Rob Cosman: Amazon for me. And it sits there until someone buys it. So someone goes on and they they're looking for this Lego set.
[00:39:50] Rob Cosman: It's a Star Wars Lego set, let's say, and they look at it and they say, oh, it's, you know, 199, it's Amazon Prime. And they add it to the box. Most people you'll look and you'll see, sometimes it's shipped by Amazon sold by Amazon. Sometimes it's shipped by Amazon sold by Rob Cosman, but a lot of people don't really notice that.
[00:40:08] Rob Cosman: And so that's what I do. There's kind of two main methods either. I'm buying things at a discount and trying to sell them to kind of the normal price or I'm buying things, usually like normal price and selling at an inflated price, either due to demand and supply. It's hard to find some stuff that's like particularly Lego sets that might be retired or harder to find , um, shoes and boots and things.
[00:40:33] Greg Mills: Okay. Now, do you use any type of special software or, things for track deals or how does that work?
[00:40:42] Rob Cosman: I use tons of it, but it'll just starting out. It's it's it's really simple. So one thing is there's this one little software, and if anybody shops on Amazon, this is going to change your life. It's called Keepa K E P a keepa.com. So it's a Chrome plugin for your Chrome browser and what it will do, there's a free and a paid version.
[00:41:01] Rob Cosman: The paid version is like 15 Euro a month. That's what I have because it shows me a sales rank.
[00:41:06] Rob Cosman: But what this does is it will show you the historical price of that item over time and then you can set an alert. So if, for instance, you're looking to buy this PlayStation and it always sells for 300 bucks, but every once in a while, it drops to 250, you can send an alert to
[00:41:20] Rob Cosman: say, Hey, send me an email when it drops to $250 and it'll send you a.
[00:41:27] Rob Cosman: So KEEPA plugs into the data from Amazon through like their backend and it's always pinging it, it's gathering
[00:41:33] Rob Cosman: historical pricing and it's also gathering what they call a sales rank. So you look at our listing, it'll tell you what a
[00:41:40] Rob Cosman: sales rank is. And that's a number anywhere from like one to, like millions.
[00:41:44] Rob Cosman: But depending on it, say, if I look at a toy and it has a sales rank of 2000, I know that's probably selling me this time of the year. Maybe it's selling 50 units a day. So there's data available using like Keepa to help me make these decisions like, Okay,
[00:42:00] Rob Cosman: this normally sells for this after the Amazon fees, you know, how much money am I going to make on it?
[00:42:06] Rob Cosman: And how quickly would that probably sell? So that's one tool that I use. And another one is one called AZI Insight and it's another Chrome plugin. When I look at the Amazon listing, it pulls up this little calculator. And I put in my bike cost. So it pulls in what the current selling price is. I put in the buy cost and it shows me my profit margin, my ROI right there.
[00:42:26] Rob Cosman: It pulls in all kinds of data as to how often, you know, historical pricing. Um, what's my break, even all those calculations right there. So literally I can look at a Lego set, look it up really quickly on Amazon and putting my bike cost and show me right there. Okay.
[00:42:42] Rob Cosman: Is, you know, will they make the threshold of how much I want to make?
[00:42:45] Rob Cosman: Great. And then the sales rank, well, how often would sell, Okay.
[00:42:49] Rob Cosman: I'll buy three of them. I'll buy 10 of them. I'll buy 20 of them. I'll buy a hundred. Right.
[00:42:53] Greg Mills: Now, what category do you recommend somebody just starting out to focus on?
[00:42:59] Rob Cosman: When you first start out, you're going to be gated is what they call it. You're not going to be allowed to sell every type of brand or product. Some of them
[00:43:06] Rob Cosman: are going to be gated forever. Others require you to find a good wholesaler, a correct wholesale act. You get on gated. Um, others will just open up over time and then new brand new account.
[00:43:17] Rob Cosman: Amazon's not going to trust you to sell Nike's because they think you might send it fake Nike. So when we first started out, probably Home Goods, is what you're going to have, like coffee makers and, things like that you might be able to
[00:43:29] Rob Cosman: start with, but really it's about just scanning.
[00:43:31] Rob Cosman: So you download the Amazon seller app on your phone for free. I have a paid one called Profit Bandit, but you can just use that. And literally you just scan items. You go up to them and you look at the barcode, you scan it or you look up the barcode on, on the website and see if it gets sell it.
[00:43:47] Rob Cosman: But you know, you're going to be gated in toys for the first bit. If you can get on gated, their toys are good, but I would start probably with. Home goods are usually pretty decent. You know, a lot of people recommend starting with books, um, around your house, just looking to see what books should have both.
[00:44:04] Rob Cosman: I mean, Amazon is a book company. That's what it started with. right.
[00:44:06] Rob Cosman: So use books that would probably cost you no inventory. Just go and start scanning what's in your house and sell it.
[00:44:13] Rob Cosman: Reference manuals and some textbooks and, things like that, cookbooks, you know, those are what people are looking for, specialty cookbooks, you know, it's the more obscure things, but I never did books that didn't really have a lot of books and.
[00:44:25] Rob Cosman: Books are too much for me. It's just too much time. Like I was starting with a thrifting or you scan a bunch of books and, you know, I just want to be more efficient. So I just, I kind of jumped the books and went straight to, arbitrage and buying brand new items and flipping them.
[00:44:39] Greg Mills: Okay. Now are you selling any physical products that you are sourcing not via the online arbitrage, like you had started with the vitamin supplements or are you doing any of that now?
[00:44:52] Rob Cosman: No. So I do have another business with my father
[00:44:55] Rob Cosman: where we have our own e-commerce website and we make some Home Good products. he manufactures those and we sell those on multiple channels, like Home Depot and HOUZZ and places like that. So, but he makes it, instead of me going and get a Chinese manufacturer, you know, he's the one that manufactures it and, you know, we do like reclaimed wood products.
[00:45:16] Rob Cosman: So he makes those and then ships them out. I handle all the backend. I handleon the customer service calls, you know, we don't get that many, but you know, I get people that call them, have some questions and, you know, I'm Okay.
[00:45:28] Rob Cosman: to talk to, and I can chat with them on the phone. And, you know, it's usually, you know, people like, oh, I'm, you know, confused about square footage and you're not, can you help me through this calculation and, and stuff like that.
[00:45:38] Rob Cosman: So we still do that, but Amazon's not our main channel for that, you know, Home Depot and our own website are the main channel for those businesses. I don't do any of the kind of traditional private label stuff that people advertise.
[00:45:52] Greg Mills: Now with a Home Depot, how did you get started with that? And do you, do they do like a fulfilled by, well, we'll say fulfilled by Amazon, but fulfilled by home Depot or do you have to handle the shipping?
[00:46:06] Rob Cosman: Yeah. So we do the shipping, we do a drop shipping, so they
[00:46:08] Rob Cosman: pay for the shipping, I get the orders and then we slapped their labels on it. But it's a drop shipping?
[00:46:12] Rob Cosman: Yeah. So then they don't carry the inventory. We're not available in store. It's only online. But how I got there, so that business kind of evolve.
[00:46:20] Rob Cosman: It's funny. We started with Etsy, you know, when you're doing reclaimed products, reclaim wood products, you know, I saw something on HGTV and I said to my dad, can you make that? And it was like a reclaimed wood light thing. He was like, yeah, I can make that. So we started doing that. And then we were doing some iPad holders that are reclaimed wood
[00:46:36] Rob Cosman: and we're getting some good traction on Etsy.
[00:46:38] Rob Cosman: Then we evolve to a website called house H O U S Z And that's same type of thing. Third party marketplace. We list our products. We drop ship them. You know, they give us the shipping labels and we send them in. So we did that. And then we became popular in a couple of categories. And then suddenly home Depot came knocking and category manager found me, you know, I think category management might be.
[00:47:01] Rob Cosman: And he's like, Hey, are you interested in selling home Depot? I'm like, heck Yeah.
[00:47:04] Rob Cosman: I am. But I'll tell you, It's an entirely different game onboarding with that kind of a company, like literally six, eight months to set up SKUs and get going and just really slow. And no, like I'm not the smartest guy, but, I kind of understand some of the tech stuff and making SKUs and things, but there was just a whole another level and it was really painful, but like most things, if it's painful and a higher barrier of entry, fewer people are going to do it, so it should be less competition.
[00:47:36] Greg Mills: It's probably worth it then.
[00:47:39] Greg Mills: So Okay. Let's talk about a little bit about your podcast.
[00:47:43] Rob Cosman: Sure. It's a, it's called selling from the beach. That's our brand and that's our website. We've obviously we have our accounting firm, but you know, we decided that we wanted to go do more teaching and do more courses and things. Then, you know, we rebranded, so we're selling stuff for the beach.
[00:47:58] Rob Cosman: So, um, my wife has a course on how to create your own children's books, even if you can can't draw or anything. So she did that at the same time. I did my online masterclass. Um, so that's why we kind of roped in all around that. But at the same time it was during COVID and I started listening to a ton more podcasts and I was like, maybe I should make a podcast.
[00:48:19] Rob Cosman: I dunno. That sounds like fun. I mean, Hey, why did you make, when it sounds like fun, right, Greg?
[00:48:23] Rob Cosman: So I do the same.
[00:48:25] Greg Mills: of interesting people.
[00:48:27] Rob Cosman: Yeah, So I do the same, uh, interview style kind of. But I do it too. You know, basically almost everybody I've had on the show has been a friend of mine, just, you know, talking about their stories and you know, how they get selling and whether they're selling an Amazon or there's Shopify or, you know, whatever.
[00:48:44] Rob Cosman: And it's, it's fun. It's inspiring. And you know, it's, and that's how I do it, but it's only stuff that interests me. So lately I've been, you know, like I really wanted to talk to somebody who sold Lego full-time. So I found a guy in one of my Facebook groups that sells Lego full-time. So I had him on, you know, like it's, as you said, talking to people that interest you, right.
Monday Feb 14, 2022
Monday Feb 14, 2022
Episode Forty Features Dr Hank Seitz Talking About Our Mindset And How It Affects Us.
My Key Takeaways:
Dr Hank Seitz was another interesting and charismatic guest who talked about the power of the mind.
In this episode Dr. Hank shares:
That in addition to being a neural Scientist and author that he is an ordained minister as well.
That we typically have 60,000 thoughts per day and that around 80% of them are unwanted or considered negative thoughts.
Our thoughts truly do become things.
Neural Scientists claim that thoughts turn in to emotion which equals energy. That energy then creates matter. Hence thoughts become things.
His view that Christ's teaching "the meek shall inherit the Earth" means for us to quiet our minds and allow God to give us the solutions that we need.
He likens the endless negative self talk to that of a Drunken Monkey.
Dr Hank offered to share his 'The Joy Shop' teaching for free if you will simply email him at DrHank@drhank.biz and ask for it.
That he participated in a study at a hospital where they improved the lives of cancer patients by praying for them versus those who didn't receive prayers in the control group.
One of the easy ways to get more of what you want is to ask what do I want to increase my imagination?
Einstein said, You can not get an answer at the same energy that the problem occurred. You have to shift your focus to answers and solutions.
Don't think about anything that you can't control. All of us have the power to control the inner world. What the Bible calls the kingdom within us.
To learn more about Dr Hank, his website is Dr Hank’s Success & Happiness Coaching|Helping Real Estate Agents & Brokers (drhankseitz.com). He can be found on LinkedIn, FaceBook, and most Social Media as well. You can also call him at (214) 753-7204.
Be sure to hit Subscribe in your podcast app so that you don't miss it or any other episodes.
SHOW NOTES:
[00:00:00] Greg Mills: Our guest today was involved in a car accident five years ago that left him paralyzed from the waist down fast forward to today. And he's a walking miracle. His primary focus is to help others with their mind, body, and spirit and give back to the deliberate co-creators that we all can be in the past.
[00:00:20] Greg Mills: He had worked as a GM for Proctor and gamble. For 15 years, he's owned a mortgage company and real estate brokers. He has been the CEO of an oil company in Guatemala and the president of Jana king. He's obtained a bachelor's degree in business master's degree in psychology and PhD in mental science, all from the university of Wisconsin, Madison.
[00:00:43] Greg Mills: He is also an author of 15 books available on Amazon, as well as an ordained minister. He was happily married with three sons and five grandkids. Without further ado. Let me introduce you to Dr. Hank sites.
[00:00:57] Dr. Hank Seitz: Well, hello, and thank you so much, Greg. I just love your podcast and what you're doing here. And you know, your main focus with entrepreneurs over 40. So you guys are going to love this. It's going to help you increase your business, add more income and just feel better all together. So thanks for having me on this.
[00:01:17] Greg Mills: Well, thank you for being here, Dr. Hank, uh, can you take a few moments and fill in the gaps from that intro and bring us up to speed with what's going on in your world.
[00:01:27] Dr. Hank Seitz: sure you bet that, uh, I, uh, actually one of my books is called the happiest man in the world and it basically explained that I was living like, uh, all of us have, we've been up and down and up and down based on what's happening in our world.
[00:01:44] Dr. Hank Seitz: And so if, uh, again, I'll talk more the entrepreneur language that if we get a deal where real high, we lose a deal where real low.
[00:01:54] Dr. Hank Seitz: And so it's kind of a roller coaster, and I've been blessed to understand how to get off that roller coaster and get on a train to everything that we do want and to. It literally be able to realize our dreams. So I have helped thousands of people around the world, hundreds of corporations, mainly fortune 100 companies to understand on how powerful our thoughts are and how thoughts become things.
[00:02:23] Greg Mills: Okay, well, let's talk about that some then.
[00:02:26] Dr. Hank Seitz: Yeah, yeah. You back. We also, I, you know, we've probably all heard thoughts, become things, and most of us say that's not true. You know, I've been asking for more business or whatever, more money, more in com. Uh, a relationship, you know, whatever I've been asking and I'm not getting my stuff. And so normally most of us are in a position of where is my stuff and actually will slow all of us down.
[00:02:56] Dr. Hank Seitz: So what I've been teaching. 30 years and wood science, all of science, quantum physicists, molecular biologists, that I'm a big all neuron scientists that they've all agreed. Now again, just within the last five years on how to create anything in our lives. And according to the scientists, they say that the first step to create anything is, uh, with our thoughts.
[00:03:24] Dr. Hank Seitz: It's our all powerful thought. So we have 60,000 thoughts a day, Greg, and out of those 60,000 thoughts about 80% of those thoughts are unwanted or what most people would call negative thoughts. And then beyond that, 95% are the, of the thoughts that we have are the same thoughts that we have. Before, which means we get the same tomorrow because our, our thoughts truly do create things.
[00:03:59] Dr. Hank Seitz: So according to him, what I do is I help people to be able to think more about what they want and stop putting so much energy into what you're seeing right now. And we'll get into that later. But back to the scientists they say are. Create energy and this energy to all of us, really what that is is it's our emotions and our emotions really do the creating.
[00:04:27] Dr. Hank Seitz: We do the asking ask, and you shall receive what we do. The asking those thoughts, turn into emotion, which the scientists call energies. So in essence, our thoughts are energy. And then according to the scientists at that, That energy then creates matter. M a T T E R. And this is why thoughts become things.
[00:04:52] Dr. Hank Seitz: Now what the scientists left out is how does our it, our higher power, uh, how does our higher power play into all of this? And really that's where that we ask the father dose, the war. And then we receive. And so for us to let go a Christ, put it, the meek shall inherit the earth. And I never understood that.
[00:05:20] Dr. Hank Seitz: I thought like, who wants to be me? Who has to be a little wet, but actually what that means to be me is to be quiet and to quiet our minds and in the silence. then.
[00:05:33] Dr. Hank Seitz: our higher power will literally give us all the answers and solutions that we need and make us a maintenance to attract everything that we.
[00:05:44] Greg Mills: Okay. So w how come this is not being taught in schools
[00:05:49] Dr. Hank Seitz: all right. You're great question. I love your question, Greg, because yeah, why aren't, uh, people because, uh, what I call it as mass consciousness, if you will. And so what they do is they say, Hey, we're going to, in essence, we're going to teach you how to manipulate the world to get what you want. So we have been brought up to believe that we're, we're looking at right now in our lives, our businesses, a good enough relationship.
[00:06:20] Dr. Hank Seitz: We just got into an argument, whatever those things are that we look at that. And we said, well, this is real. But Greg, I just shared with you where it all starts is our thoughts. So really what we're looking at right now, the what is our current experience that it's really old news and that it is our thoughts.
[00:06:43] Dr. Hank Seitz: And when we improve our thing, And think more about what we desire, but what we want more positively, if you will, that we will get it. So, uh, that's why in these institutions, um, you know, the schools and undergraduate and graduate and colleges that, um, they are teaching, Hey, here's how to manipulate, understand the world, but we all know this is an inside job.
[00:07:13] Dr. Hank Seitz: And so it's the kingdom within us. In fact, one of my books is called your Royal path to riches. And this is talking about how to be able to. Properly in order to get the things that you want. And also the amazing subconscious mind. And again, a lot of these things. So it kind of answering more of your question, you know, when Napoleon hill, uh, came out of now, 30 and wrote, think and grow rich than like, this was like way over the top.
[00:07:51] Dr. Hank Seitz: How can I, and he talked about his angels and creating this board committee in his mind of all these people that were successful. And I, and in fact, that's really the start of where boards of corporations came from, et cetera, because when we put our minds together, we can create so much. So thus, this really my teaching is.
[00:08:13] Dr. Hank Seitz: Uh, it really wasn't even exposed to the world less than a hundred years ago, which is just a drop in the bucket compared to all of time. But more and more people are realizing that we actually are the co-creators of our experience. And each one of us create our experience and we do so with our thoughts, with our feelings.
[00:08:36] Dr. Hank Seitz: And then again, the father does the work and then the only other thing we need to. Is allowed in. We usually are stopping the things that we desire that we are stopping now. And, uh, because we don't allow. Uh, the answers, but he goes, we're too busy, chattering away in what I call the drunken monkey. And the drunken monkey is this, um, the little chattering that we have in our, in our minds.
[00:09:12] Dr. Hank Seitz: And, uh, so imagine that, uh, you know, it's the thing that keeps you up. It's a thing that says, Hey, I got to do this. I got to work hard. Why didn't you do that? You know, the person that bad miles, uh, any of us more than anybody is our own selves. And so we don't allow, I call it a, but we don't allow. We don't believe and we don't expect, and this has a lot to do with our upbringing.
[00:09:39] Dr. Hank Seitz: Um, we were told as children, uh, children should be seen and not heard. Uh, so we were told to basically shut up, okay. Ambiance that made our parents or whoever feel better. Uh, but there's also some other phenomenal things that happened such as just our thinking about money that, uh, the root of all. And as you mentioned in your, a wonderful intro, that I'm an ordained minister.
[00:10:07] Dr. Hank Seitz: And the reason why I went to four years of seminary school is to understand this God thing, if you will. And, uh, one of the things I understood is that paragraph about money is the root of all evil. Money is the root of all evil. Actually, what it was saying in there is to put God know that God brings everything to you first.
[00:10:29] Dr. Hank Seitz: So everything comes from God and, um, and the, the money bills in price time that a wealth was one way to measure wealth was with sheep. Well, certainly if I got a sheep under my arm at sheep, as.
[00:10:42] Dr. Hank Seitz: in the root of all. And so we've had a lot of upper of things such as don't talk to strangers. Do you know?
[00:10:53] Dr. Hank Seitz: Great. The number one fear in America is public speaking over and above. And the reason why is because we have all been conditioned. You don't talk to strangers what they're going to give us candy. But of course our parents, they meant well, but you know, it really wasn't very well for our wellbeing. And so we were brought up with this notion that, oh, you got to watch out for strangers.
[00:11:17] Dr. Hank Seitz: They're really bad. And so that if we think about. Every new client we get, uh, our spouse was a stranger, you know, it's like, never know that really everybody was a stranger initially. And so this is where we really need to understand that a lot of our beliefs don't serve us anymore. And like, when we were told at five years old, although filthy rich, and we said to ourselves, I don't want to be filled.
[00:11:45] Dr. Hank Seitz: They, so that. I'm not going to be rich and really money just equals freedom. So this teaching, uh, even though it's more and more out there, it really is just, uh, they, that even back in the 1930s, they were calling it new thought, whatever. So this is so new compared to. The lifespan of humanity, if you will, this is really new information, but it's becoming more and more well-known uh, for example, a movie, the secret, uh, came, uh, but you're exactly right.
[00:12:19] Dr. Hank Seitz: None of the things that, um, I teach, uh, are in any school and we're not brought up with this and that's why people can literally. Instantly turn around their lives just by simply controlling and managing how you think and also how you feel.
[00:12:41] Greg Mills: Yeah. Now, can you give us an understanding of how to, how to do that?
[00:12:47] Dr. Hank Seitz: Yeah. Yeah.
[00:12:48] Dr. Hank Seitz: sure. You bet. So, um, and again, I, you know, I. I have a lot of different roles, business roles, whatever. But my soul's passion is to help myself and others become our greatest possibility. And so to really get into on, um, you know, how do I change my thing? How do I improve my thinking and what I have created?
[00:13:13] Dr. Hank Seitz: And I've been, uh, I channel with divine intelligence. And so I just get these answers and solutions because I'm asking. For them. And so I literally have this whole teaching on how life plays and how to have life play more on your behalf. One of the things I have Greg, that I think everybody would love is what's called the joy shop and it's normally available just with my.
[00:13:36] Dr. Hank Seitz: But, uh, for you and for your listeners, if you just email me and it's real easy by email it's D R Hank at D R hang. So Dyker Hank at Dr. hank.biz B I Z. And if you email me, I'll send you this joy shop and what the joy shop every day just takes about 15 minutes every day in the morning. But what it does is it helps.
[00:14:03] Dr. Hank Seitz: To put you in a better mood, if you will, as I call it, raise your vibration. And then you start writing down things like what you desire. And you're going to be more and more clear about what you really do want. Uh, I'll give you an example of that just yesterday. I was with. I was coaching one of my mentees and, uh, they are all over wanting to have more money and they want to make $3,000 a day.
[00:14:36] Dr. Hank Seitz: Okay. And they're just pushing, pushing, pushing, and the reason why we do anything or desire, anything is because we think we're going to feel better at that. On, you know, having more money or whatever. In his case, he felt that if he had that much money, he would really feel good. He didn't realize it was just about feeling good.
[00:14:57] Dr. Hank Seitz: He'd just thought, oh, all that money every day. And you could live the life that he wanted. So I asked him, share with me just one thing. And I'd like all of us to think about this. Share with me just one thing. Then really recently that really made your heart sing that you just loved. And so he shared with me on how he actually BNCs with coaching with me for a while that he, um, was let go of his job and he actually saw the blessing.
[00:15:32] Dr. Hank Seitz: Because he felt more free than he ever had. So the first one was that he was able to feel this freedom is he wasn't under this, you know, 40 hours a week and a boss and you know, all of that stuff. And so that I asked him, give me a second one that, that you want that really, you know, you love. And, and this is for your whole life to think about your whole life.
[00:15:55] Dr. Hank Seitz: What made you. Feel the best. And he said, oh, I remember when I was younger, my mother would make it, she called it a salad, but it had noodles and different meat and whatever in it. But she said, my mother had the salad. I couldn't wait for the salad. It's the most delicious meal. And I just loved it. And we had around holidays and he got so excited and then I stopped him and I said, you know, I asked you what made you feel?
[00:16:20] Dr. Hank Seitz: Abbess and you never brought up. But see you think that this money is going to bring it really? You just need to make that salad. Your mom's okay. Uh, that you just need to ask. And it's this idea about, well, we have a challenge. Let's ask. And who are you asking your higher power and ask for guidance, ask for support.
[00:16:45] Dr. Hank Seitz: And you will literally be given the thoughts to be able to have what you desire, experience that. Um, but it'll also make you a magnet to attracting the people in the circumstances and events for the things that you want. And again, I've worked with fortune 150. Is that they've all just had amazing results that I've helped people overcome cancer.
[00:17:08] Dr. Hank Seitz: I have, I, my PhD was at Moffitt cancer center. I'm looking at two wings and one wing. We actually thought, and we could use even the word prayer, if you will. We prayed for one wing for their health and their wellbeing and the other way. Uh, think about them. We didn't include them in our thoughts at all.
[00:17:28] Dr. Hank Seitz: And statistically, they were all, uh, very at the same stage level of cancer and the ones we actually prayed for and thought about and thought about what we wanted for them, health and wellbeing. They statistically significantly increase their health. So that's how powerful our thoughts are that. Not only can we.
[00:17:51] Dr. Hank Seitz: Improve our lives, but we can improve the lives of others as well.
[00:17:56] Greg Mills: Now on a quantum level, do you understand how that works?
[00:18:00] Dr. Hank Seitz: Yeah. Yeah, sure. You bet, you know, on a quantum level. So when you look at quantum physicists and, and molecular biologists and, uh, neuroscientists, that, that all, everything is. And so, um, you don't, don't take my word for it. Again, this has been proven by science. Now what I'm sharing with, you just put in a different perspective, personalized for you and for all of us that, Hey, we can do this too, and we can have it the way that we wanted.
[00:18:34] Dr. Hank Seitz: And so the. Uh, so the main point on all the quantum, you know, these different, uh, disciplines of science, that what it's all about, which I Enstein stated as well, is that everything is. The whole universe is energy. Our thought is in essence energy and that energy, our thoughts create our emotions and our emotions.
[00:19:03] Dr. Hank Seitz: If you think about a topic for about a minute, that our emotions from our thoughts create emotions and then. That energy, those emotions, that then is like a signal being sent out to your higher power saying here is what I want with no judgment. So if you're thinking about, I, I am, uh, coaching a, uh, a mentee in, uh, around the world.
[00:19:29] Dr. Hank Seitz: I coach with people and one is in, uh, Israel and, um, and she is a real estate investor. And. Gosh, let's say six months, she's doubled her, uh, portfolio. Uh, she also, um, has, uh, Ms and multiple sclerosis, and I helped her to realize, you know, doctors just called this. It's just dis-ease. And as you become easier, you'll be able to create the things that you do want.
[00:19:58] Dr. Hank Seitz: So she emailed me though Saturday and said, you know, your. Everything works. Absolutely. But not this one time. And I smiled because I thought on that this one time, what is this one time that you're not getting? And she said, well, I was telling myself and everybody else that I'm not going to get COVID. There it is that the answer was right there. She was thinking about COVID even though before the sentence it was before that word, it was, I don't want that. What your higher power recognizes is the emotion that you're emitting and she was mad. The emotion. Of COVID-19, which is sickness and illness. And of course she got it.
[00:20:48] Dr. Hank Seitz: So I told her, this works perfectly. You got what you asked for whether you want it or not. And so you have to watch out about what you're asking for. And so like, Uh, on, on again, a good example is money. And for us entrepreneurs that, and I'm independently wealthy. And I get this way through this teaching, what I'm sharing with you, and it's real easy and simple.
[00:21:12] Dr. Hank Seitz: So you don't have to go through, you know, spend weeks on this or anything. They're just every morning for about 15 minutes and then pay more attention to your feelings. You don't even have to bond under your thoughts. It's within my. So because my thoughts create that feeling. And if I feel bad, it means I'm not thinking about this situation, this subject properly in the way that I wanted.
[00:21:37] Dr. Hank Seitz: And so that's why it's also important to want to feel good because when we feel good, it means you're on your lighted.
[00:21:48] Greg Mills: Okay. Now, what are some of the tools that you use to, to do this? Are we talking about affirmations hypnosis or some combination thereof
[00:21:57] Dr. Hank Seitz: yeah, that's a great, so, um, for example, the joy shop that I'm giving to you, and you're a wonderful audience, all you guys out there love you that, um, that the joy shop, it's a way to improve your thing. Um, another technique that I use is, so we have to understand that this world really is amazing.
[00:22:22] Dr. Hank Seitz: This mother earth has everything we want. And everything we don't want in it. And it's for us to choose whether or not we're going to focus is whatever. I focus my attention on grows and it's up to us to choose and what we want, not what's in our life, going on right now with the mound of money in our bank account is or whatever, what it is is about.
[00:22:48] Dr. Hank Seitz: I desire what will be. And when I'm thinking about what I want, that I will start getting more of what I want. Now, all of us, no matter how much money you are, no matter how smart you are educated, you know, blah, blah, blah, that all of us are going to always experience some level of contrast things we don't want.
[00:23:10] Dr. Hank Seitz: And the reason why is if we didn't have this contrast, we couldn't. The thoughts and the feelings of a better future for us, we would just all be. And we take the eternity out of all of us, our desires. Each one of you are so vitally important to all of humanity, to God, all that is to the universe. You are.
[00:23:37] Dr. Hank Seitz: Because your desires, your all important desires, literally take thought beyond where it's been before. Take feelings beyond where it's been before, and you literally put the eternity into you. We all have eternal life into you. And all that is. And for us to really embrace this understanding and knowing that this contrast, we're all always going to have now and answered your question as far as another tool that it is.
[00:24:10] Dr. Hank Seitz: And so I'm going to actually give it to you. And I would recommend that you write this down and start exercising this if you will. And that is when you brush up against contrast, I had a. And entrepreneur that I was working with this morning. She, uh, I've just worked with her. This is her second month. And she had the biggest month she ever had.
[00:24:32] Dr. Hank Seitz: And this is always what happens because literally we can create it when we stop shooting ourselves in the foot, if you will, and saying, oh, I can't have that. or.
[00:24:41] Dr. Hank Seitz: I can't do that, et cetera. But today, She said, oh man, I'm so upset. And I go, why, you know, be as upset. We'll just bring you more upset and why do you have them?
[00:24:54] Dr. Hank Seitz: She said, well, um, this afternoon I don't have any leads to call. And I went, oh, that's such a blessing. And she's went what? And I said, yeah, it's because now, and so what the technique is, you simply say, This is what I don't want in her case. This was the leads. Okay. This is that lack of leads. This is what I don't want.
[00:25:23] Dr. Hank Seitz: And now you ask and you ask at your asking your higher power. What do I want? And so, again, the write down those two things. This is what I don't want. And then to ask, what do I do? And you will start getting answers like, wow, I want more easy affordable leads. I want leads to be able to, um, uh, uh, that, that are, are great leads, wonderful prospects that, um, that, that turned into, uh, customers.
[00:25:57] Dr. Hank Seitz: And so she started on this rampage of the thinking, but oh yeah. And I want to grow my. And so actually this is a blessing because I wouldn't have been building the energy on more of what I want. If I wouldn't have had the contract.
[00:26:14] Greg Mills: Now, you talk about new thoughts, bringing new opportunities. Can you go over that a little bit?
[00:26:20] Dr. Hank Seitz: sure, sure. And one of the easy ways to, um, to get more of what you want is first of all, to ask and ask what I want to increase my imagination. I'd like to looking at, I call our imagination. God's playground, whatever you can imagine, God can fulfill for you and you just need to ask for it. And the father will do the work.
[00:26:48] Dr. Hank Seitz: And then you, after you ask in the thinking. That again, you need to do this a being allowing, believing, and expecting. And so when we're in that mode of, um, uh, being receptive that we can actually, um, event receive the things that that we want. So to, to ask to expand your imagination, but the second thing, and really the most important thing, if you can start asking for answers and solutions that we are so used to. Thinking about, oh, I'm lost the deal or I don't have enough money, whatever. And as Einstein, again said, you can not get an answer solution at the same energy that the problem, the issue of the unwanted, uh, occurrence.
[00:27:45] Dr. Hank Seitz: You have to shift your focus to answers and solutions. And when you do that, you'll start getting literally planted seeds in your mind, a new answers, new solutions to be able to have the life that you want.
[00:28:04] Greg Mills: Okay. Now I'd probably be a good example of this. You can ask me, so what do you want to do? And I'll, I'm like blank. So I perhaps I need to be doing, you know what you're talking about, asking for guidance with my imagination.
[00:28:23] Dr. Hank Seitz: Yeah. Yeah. It's to ask so to ask what do I desire? Because, you know, in my example, earlier on, uh, the one person that said, oh, I just desire money, money, money. Well, you didn't even bring it up as one of the top things that made you happy and believe me, I speak happy. The prize of all of this. It's for us to experience joy.
[00:28:51] Dr. Hank Seitz: And the second thing is for us to experience freedom. And so when you look at, oh Yeah.
[00:28:58] Dr. Hank Seitz: I, so you could just simply ask for, show me the way, and that's another beautiful sentence to say, show me the way giving the answers. What do I desire? And if you will breathe deeply about five seconds in five seconds out, and you do that for about a minute, about six deep breaths that you literally be connected with your higher power.
[00:29:25] Dr. Hank Seitz: And all of a sudden the answers will start coming. They may come more, right. They may come tomorrow when you open up the car door, that all of a sudden when you're in a nonresistant state, in other words, when you're ready to allow these thoughts in and the answers and the solutions, I guarantee you, they will come gray.
[00:29:46] Greg Mills: Okay. Now, you probably know , gospel means good news. And if you turn on the TV or the radio or look on the internet, there's not a lot of good news. There's some, but not a lot. Do you recommend that we go on a news diet
[00:30:04] Dr. Hank Seitz: Yeah. Well, that's a great question. And let me share with everybody that, uh, for example, the news media and on TV, they literally spend millions of dollars looking for the bad in this world. Well, I already shared with you everything. We don't want the bad, if you will, is in this world and everything we do want, if you're watching news, you're going to be surrounded by.
[00:30:28] Dr. Hank Seitz: COVID was just a heaven for me. All kinds of prayers were answered. You know, my wife would always say, gosh, I wish there weren't so much traffic. Well, guess what? There wasn't any traffic. Gee, I wish it wouldn't be such long lines at the restaurant. Guess what the lines went away. So what I did is I looked for the want it, and when you look for the, want it on what you desire when you.
[00:30:57] Dr. Hank Seitz: You shall find it when you knock on the door, the door shall be open. And so for us to be able to recognize what are you looking. Typically when people are watching the news, which the majority of it it's at least this 80% on wanted like mass consciousness. Like most people are thinking that, no wonder why they're not very happy.
[00:31:22] Dr. Hank Seitz: And then the TV news reinforces all this and gets you thinking more of this. And it talks about things that we can control. And there is another great thing to recognize. Don't think about anything that you can't control. I can't control COVID who's the president, whatever that, uh, you know, I could vote or whatever, but I can't control any of that, but I don't need to, and we can all stop the.
[00:31:55] Dr. Hank Seitz: The only battle there is, is the battle you made up. And so stop the battle, stop the sacrifice, stop the working hour, and instead allow the father to do the work. Start asking to look for what you desire. So if I can control it, what can I control? And all of us have the power to control the inner world.
[00:32:22] Dr. Hank Seitz: What the Bible calls the kingdom within us, and we can control that. And when you control. Manage that effectively, like I'm sharing. Like I do to help people that when you manage that, in fact, I have a new, um, uh, product coming. I'll call easy money, easy life. And, uh, normally it's, uh, 2 97, just $297. And I'm going to offer your audience for $97.
[00:32:49] Dr. Hank Seitz: You just asked for, and that product it's literally will increase your income. It'll make you happier. It's just amazing. It's basically my. Teaching condensed in oh three, um, videos, uh, a book. In fact, your Royal path to riches will be in there. Um, uh, meditation's will be in there. So all the tools that you need, the joy shop and everything, and he, and I have an offer $97 and it will change your life and you can order it by Dr.
[00:33:19] Dr. Hank Seitz: A Dr. Hank, that biz and say, I want an easy. He is in life and that you will be given that. And, uh, so, um, so yes, turn off the TV other than turn on things that. Are inspiring, uplifting maybe for you. It's the Olympics, not the politics of the Olympics, but to see those skaters skate and just the amazing physical ability and they just continue to get better and better just.
[00:33:51] Dr. Hank Seitz: The world has continued to get better and better. A hundred years ago, there was way more poverty under years ago. There weren't, you know, things as cars and jets and, you know, I mean, there's so many things that are better. We have toilets, we have running water, we have phones and it's all library. There's so many.
[00:34:12] Dr. Hank Seitz: That's going our way, but if you think and watch the news or whatever, so expose yourself to those things that you enjoy, that you like, that uplift you, that you laugh at. So my recommendation on, if you're in a real big problem, that just happened. Go watch the funniest movie at cat.
[00:34:35] Greg Mills: What would your funniest movie be?
[00:34:37] Dr. Hank Seitz: Well, I love Christmas vacation. With Chevy chase. And I just love that. And, uh, and I watched that several times during the year and it just makes me laugh on just, you know, all the little things that are in there and his son, you know, now wanting to help and use walking away and saying, oh, sorry, I got homework.
[00:34:58] Dr. Hank Seitz: I got bills to pay, you know, the kids at eight years old or whatever. And it's just a way to laugh and, and to enjoy an apple is really. With some great, uh, um, uh, uh, humorous comedies that you know are enjoyable. And so, and, but again, you can take a water. Even go out in nature, get up breath of fresh air.
[00:35:25] Dr. Hank Seitz: All of those things. You don't need money for any of this that you can start enjoying your life more. You can be on your lighted golden path as you care most about how you feel. And then think more about what you desire and you literally will be led to those movies. You will be led to how to get leads and by the way, in that discussion about no leads.
[00:35:53] Dr. Hank Seitz: And then we recognize it was a blessing in that discussion. We found a way it was always there. See everything's right under our nose, but we found a way for her to get more leads, better quality. And that costs. And so it's like, if you're saying yourself, well, that can't be possible, then your right. Not for you, but it was for her.
[00:36:18] Dr. Hank Seitz: And she was just ecstatic. And so this bunch you'll build their business even more and every month thereafter, because see, she has been on the watch and side asking for answers and solutions. And as we do that, that you will be?
[00:36:33] Dr. Hank Seitz: amazed, the magic will start happening. Uh, but it's important to bring. To relax, nothing tense.
[00:36:41] Dr. Hank Seitz: When you tense up, when you have fear, when, um, you, um, uh, Um, not clear, don't have clarity that all of those, but you can have clarity. It's simply ask. I want clarity of what I desire or whatever that as you start doing these things, it start getting into the flow of life because we each have our own separate flow.
[00:37:04] Dr. Hank Seitz: And as you breathe deeply, as you think, good feeling thoughts, I have a book called. Good feeling thoughts and it's seven good and thoughts every day. And it's changed people's lives significantly. I had an entrepreneur that had the biggest opportunity and got on a radio station, a TV station, all because she just was asking for, give me more opportunities to build my business and out of the blue.
[00:37:27] Dr. Hank Seitz: And next thing she knows. I don't know, at least quadrupled her business because of that exposure that she attracted, because she didn't say I want to be on radio TV. She just said, Hey, I want to build my business. I want to share my talents. I want to be able to serve more people, make more money. And that.
[00:37:47] Dr. Hank Seitz: She was delivered all of a sudden he's out of the blue things. I came being interviewed on the radio TV, but you have to expect that you have to believe it. You, you have to allow the goodness of this life to flow into you.
[00:38:01] Greg Mills: Okay, that brings up an interesting point. How do you counsel somebody that they've been a little bit defeated. They've kind of given into that inner voice where, you know, you're not good enough.
[00:38:13] Dr. Hank Seitz: Yeah. Yeah. And that inner voice, just to be clear, there's two voices. One is your higher power. The other one is what you were referring to that when I called drunk and monkey visits, really just hilarious, comical on what it comes up with and puts the end to all kinds of things. And you got mad, angry, upset, fearful, and everything.
[00:38:34] Dr. Hank Seitz: None of that stuff happens. It's like, oh my gosh, I just have to do it. But yes, I help people all the time, whether it's, you know, with our health, they want to build their, their business, you know, whatever. And so, again, remember everything's real easy and all of our power rests in this red hot moment right now.
[00:38:54] Dr. Hank Seitz: And so if I'm thinking more about gee, I just want to feel good that literally. You will start feeling better and you'll start getting those answers and solutions and whatever was bothering you. Now, there are some things that bother people so much. They just can't get away from it. And then I, my counsel is, think about something.
[00:39:20] Dr. Hank Seitz: That you enjoy that you love, think about your first child being bored, thinking about your mother's salad. You know, whenever that is to be able to raise your vibration. And when I say raise your vibration, remember everything is energy. And we have been blessed with the power, with the power of our thoughts, to literally mold the energy that makes world to mole the, that energy.
[00:39:47] Dr. Hank Seitz: Into our experience and to have it the way that we want it. And so to realize that we truly are these magnificent creators with our thoughts that we can start having it. We asked for what happens is that we are maybe thinking this yellow and in this present moment, but then we go out into the day and, and let's, uh, you know, we get cut off and then, you know, we get a call that we lost a client.
[00:40:20] Dr. Hank Seitz: You don't want ever things we don't like. And let's call that. Well, if you mix, and this is why people say, Hey, I've been asking for this, but I don't have it. Well, no, you haven't been asking just for gee, I want more money. You've also been saying, oh, I don't have enough money. I don't have enough leads. I don't have enough business.
[00:40:38] Dr. Hank Seitz: So if I mix that yellow, all the things that I want with that red, all the things I don't want, what color do we come on? Orange and you say, I didn't ask answer oranges and I ended up, oh, yes you did. And so we can all get out of the mess we're in. And that's where at a hot moment, simply by asking, breathing deeply, asking for answers, asking for solutions Christ footed, turn the other cheek.
[00:41:06] Dr. Hank Seitz: Stop. And talking about and Facebook and everything, what you don't want, turn the other cheek and look at what you do. What Greg?
[00:41:16] Greg Mills: Okay. Now, you mentioned your program, easy money, easy life. You've got 15, books out currently. And you, you said you're working on the 16th. What will the 16th be?
[00:41:30] Dr. Hank Seitz: Easy money, easy
[00:41:31] Greg Mills: Okay.
[00:41:34] Dr. Hank Seitz: Yeah. So I'm, I, uh, I started it with videos, the introduction, the videos, and everything, and then that coupled with, um, uh, other things in my meditations and everything that's in easy money, easy life will actually turn into a book. And so we're, we're actively, you know, Uh, my publisher work is creating that help.
[00:41:57] Dr. Hank Seitz: I created, they put it all together, if you will. And they tell me, Hey, we need this. We need that. And so, yeah, so easy money, easy life. And the way to do that is like, you just want to get that energy going. And so you clap your hand, you just go easy money, easy. Easy money, easy, like easy money is just loving to get into it and just start dancing around.
[00:42:18] Dr. Hank Seitz: I have people that are dancing every day on this, there go easy money. He's like easy money, easy life. And next thing they know. And while that you got easy money, easy life, and we can all have it. We just have these beliefs saying, oh, I got to work hard. I got to sacrifice because we saw other people do it or whatever.
[00:42:37] Dr. Hank Seitz: Well, now you see me in the thousands of people that I've helped around the world and you say, oh, there's. There's an easier way in order to really, we were all meant to just be skipping along here, Greg, on our magical path, on our lighted path, our golden path, and just picking the low-hanging fruit of all the things that we desire.
[00:42:57] Dr. Hank Seitz: We have made the battle. Let's stop the battle. Let's retire the drunken monkeys, say bye-bye to the truck and monkey that little voice and start calling forth your higher power and asking for those answers and solutions.
[00:43:14] Dr. Hank Seitz: Remember, we had talked about Napoleon hill, the 1930s wrote that I got his original manuscript and they edited that.
[00:43:22] Dr. Hank Seitz: Like 37 times the word vibration, because it was just too much for people. So I re rolled that book and included the power of these feelings because it's really, this is how we communicate, uh, with our higher powers through our emotions. And so when you're feeling bad, This is telling you that I'm not thinking about this subject, the way that my higher power is because in every particle, in every experience, every person, every, anything there is the wanted and the unwanted in it.
[00:43:58] Dr. Hank Seitz: And it's up to us to simply choose and most of chose, 80% of the time, the it. And so instead you simply make the choice. That I'm an I'm gonna change this. And so, and again, I have very easy ways. It doesn't cause it, I used to have corporate America pay me $25,000 a person to be able to have this information and yang at over 97 hours.
[00:44:25] Dr. Hank Seitz: You know, you can email me and ask for some of this. So there's nothing in your way. Other than that drunk thing committee that doesn't have you stand up and stand tall and say, this is what I'm going to do. I'm going to contact Dr. Hay. I'm going to start just one step at the editor. And in fact, my cell number is 2 1 4 7 5 3 7 2 0. Again, 2 1 4 7 5 3 7 2 0 4. So I've taken all your excuses about, I don't have the money. I don't have the time. You know that, oh, he's rich and famous. I can't get all of them. None of that. You just get a hold of me and I will help you to become your greatest possibility and have more of your dreams come true easily.
[00:45:15] Greg Mills: I can vouch the doctor. Hank is very easy to get all love. So what I was going to ask you is which of your books for the people that are not in real estate or mortgage, do you recommend that they start with, or is there a path that you recommend they go through.
[00:45:29] Dr. Hank Seitz: Yeah. I really do. I think, um, and it's one of my more recent books, uh, your Royal path to riches and, uh, you can get on Amazon, just look under, um, if you go to Amazon and do. H N K and then my last name is Seitz, S as in Sam, E I T Z. And then maybe you could even put like your Royal path riches that you will find my books and, um, uh, they're all very affordable that, uh, they're there, you can get them on Amazon, you know, next day or whatever.
[00:46:05] Dr. Hank Seitz: Um, I will, even if, you know, if you say, Hey, you know, I don't want it. I'll tell you this. I used to give away. So, so I charged lots of money and they got a big, big return on investment. And I became independently wealthy from that. And other, I have seven streams of passive income right now. They're coming to me every year.
[00:46:28] Dr. Hank Seitz: Dave month, you know, on a regular basis, these streams of income. And again, if you don't have any streams of passive income that ain't, let's talk I'll, I will show you on how you can start doing this. If I can do it, anybody can do it. And, um, and so I think this, your Royal path to riches will help you to better understand, um, the power of your thoughts, but also.
[00:46:55] Dr. Hank Seitz: Um, the relationship between our conscious by, in our subconscious by, and I guarantee you that. Will increase your income. I have a magical statement in there. I call them magical statements and a divine intelligence has given me these just amazing, uh, uh, sentences that if you write them down every day, 21 times per day, that they literally will soak in your subconscious mind where all your beliefs are held and that this will rise.
[00:47:29] Dr. Hank Seitz: What you're thinking about like more income and this will rise to the top and your subconscious mind and your subconscious mind is in essence God, in action. If you will kind of creates everything that we have, and you'll be able to understand that and realize we're Hincapie how fun is that?
[00:47:46] Greg Mills: Can you walk us through some of the services that you provide?
[00:47:50] Dr. Hank Seitz: Sure sure that, uh, you know, my passion is my coaching and I just love to, uh, be able to, um, uh, coach one-on-one it's a it's an hour every week. It's $497 a month. There's no minimum. Uh, you know, you don't need to do six months or whatever when you get it that, Hey, you know what I mean, many more great, you know, go on your Merry way.
[00:48:14] Dr. Hank Seitz: And, um, and so that is my service that I love most. It probably is the most effective for people. I've never not for those people that do the simple steps that I asked. They've all become successful. And, uh, and, and it's just a matter of doing that. So the coaching is very good, but, uh, and then of course I have, you know, Mike books that are available, but I have other things too, that, again, there's for $97, easy money, easy life that it'll get you both of those things.
[00:48:46] Dr. Hank Seitz: Um, but I also have mindset. And how to become a top performer, just amazing for entrepreneurs that, um, I have, um, and, and different, uh, types of mindset training that are available that you can get and that's video on not need live with you, but I also have diagnostic tools that are the world's most statistically accurate and valid tools that I can measure how you think.
[00:49:16] Dr. Hank Seitz: And I can actually measure and generate out of how you think by taking this assessment, your talents, we have 64 key talents of mankind, and I have a. That could literally identify all 64 of your talents to the 10th of a point from the highest of the laws. And the beauty of that is you, you don't pay attention to what you don't want, which means the low ones you're aware of them, just so that you don't try to start doing nappies, not all that talented, but you leverage.
[00:49:51] Dr. Hank Seitz: The higher talents. I also have, um, most entrepreneurs are in sales, whether you understand that or not your offering things. And, um, I have a sales assessment that will show you the six steps of the sales process. Where you are in each step and how to build those steps, uh, on every one of those steps to help you become a more sale, uh, effective at sales, or I like using the word offerings, the offerings that you're providing your prospects and, and clients.
[00:50:27] Dr. Hank Seitz: And then I can measure your stress. And I literally have a squares of stress potion. And so this can be for really all of this could be for individ. It could be for your team, your organization, maybe two, three people, whatever, um, or big, huge organizations that I've worked with, Proctor and gamble, chase, uh, SLR allow largest lens manufacturer in the world.
[00:50:52] Dr. Hank Seitz: And I've worked with not only their executive, their sales teams, our customer service teams, but also with our clients. And so I've helped teach their clients so their clients can grow their business. That grows by. Client's business, you know, manufacturer, whatever it is. IBM, you know, all these, these, uh, wonderful companies.
[00:51:13] Dr. Hank Seitz: And, um, and so, so literally if you're looking to be doing have more, whether it's in your life, in your business, in your company, uh, in your organization that let's talk about. And let's see what, how I can help, because I literally, I excuse me, that I guarantee at least a 400% return on your investment.
[00:51:43] Dr. Hank Seitz: And, uh, and you'll get much more than that. That typically individuals, organizations get at least a thousand percent.
[00:51:51] Greg Mills: So let's get ready to wrap this up. Is there a piece of software or an app that you find indispensable for entrepreneurs to improve their mindset that you could recommend?
[00:52:03] Dr. Hank Seitz: well, Um, so there are some meditation ones, for example, that are good. And, uh, so again, you could go online. I have my own meditations though. And so I have guided meditations and I have what's called Paraliminals the Paraliminals tap into your subconscious mind and then. Once something subliminal I've 21 of them, one is on how to improve your memory.
[00:52:32] Dr. Hank Seitz: So if you want to improve your memory, how to connect with your higher power, you know, just all kinds of wonderful things. And, um, so again, I would recommend probably, you know, an app, uh, for, you know, meditation's, uh, that puts you into a, what I call my step four, just two things we need to do. It's about this, asking how we think, but then also on how we use.
[00:52:57] Dr. Hank Seitz: And the meditation piece of it is to open that up. So you can start allowing the things that you've asked for to come in. And, uh, and those are the only two things we need to have all of our dreams come true. And, um, uh, but I, I would really suggest C w what I, the reason why I'm not real hot on apps or, or whatever is.
[00:53:20] Dr. Hank Seitz: So, for example, you want to just be hands-on with this. So for example, the joy shop is about you writing out your desires, you writing out what you appreciate, you being a really becoming a deliberate creator and calling your day the way that you want it. So you're writing this, the reason why the writing is so powerful again, because I'm a metal scientist.
[00:53:42] Dr. Hank Seitz: I can know this kind of stuff. If you will, is it helps internalize the. Ideas. It helps soak into the subconscious mind. So by writing it down by repetition, that's why we see the commercials. Most people don't accept new ideas. Until at least the six times where I would recommend it as all of you watch us six times, because you have missed most of this, what it is.
[00:54:13] Dr. Hank Seitz: And tomorrow you won't remember most of this. And so you really want to, you know, be engaged in every way you can. Mentally emotionally and physically engaged in the type of life you want to create. And so again, that would be the app. I have the resources though for you for really any and everything. And, um, uh, as far as if you truly want to be, do and have more and do it the easy way I could show you how to do that.
[00:54:45] Greg Mills: Okay. Now I know you've covered this, but like you just said, people forget. So what's the best way for our listeners to find you online and to contact you.
[00:54:54] Dr. Hank Seitz: You bet. you.
[00:54:55] Dr. Hank Seitz: bet. Again, I like everything personal. I'm just that type of guy, you know, I want to talk to you and I want to see how we can help each other, whatever. And so D uh, my email is D R Hank for Dr. Hank, Dr. Hank at D R. That biz B I Z. So Dr. Rankin at Dr. hank.biz, you can also go, uh, call me, texted me whatever (214) 753-7204.
[00:55:29] Dr. Hank Seitz: Um, or if you want to look at some more stuff, my YouTube channel, I have videos. So go to youtube.com forward slash and then it's D R Hank Seitz, S C I T Z. Uh, another great way. My website, um, D. Hank sights as the I T z.com. So you will see and I'm on, you know, all the social media. And so I'm very accessible and, um, under Hank sites, Dr.
[00:56:03] Dr. Hank Seitz: Hang, uh, and Dr. Hanks sites, and you will be able to easily find me, but it's really up to you to decide, Hey, am I done swimming up stream? And, and working and sacrificing and I can everything I want. And do I want to just let, go and circle and downstream and take it all that low-hanging fruit of All my desires because all of our desires are down.
[00:56:30] Greg Mills: All right. Well, that's a wrap. Thank you, Dr. Hank for being a guest on entrepreneurs over 40.
[00:56:37] Dr. Hank Seitz: well, thank you, Greg. A pleasure. Thank you, everybody know that you can be doing habit. If you have the ability to think that, uh, your higher power is a way to deliver it for you. So all the best. And remember the most important thing is for each one of us to feel better.
Monday Feb 07, 2022
Monday Feb 07, 2022
Episode Thirty Nine Features Steven Maranville of Maranville Enterprises Talking About Startups.
My Key Takeaways:
Steven James "SJ" Maranville, Ph.D. was a very interesting guest and provided an academic spin on startups that I hadn't considered or thought of.
In this episode Steven shares:
How being blind has shaped him into the man that he is today.Why he views being blind as a nuisance and not a disability today.That he identifies the three phases of startups and defines the terms Fledgling, Gazelle, and Unicorn.His definition of what the 'liability of newness" is and how to overcome it.The homework that he gives an Entrepreneur that is pre-startup to help them decide what to focus on in their business.What 'Alpha' and 'Beta' testing are with regards to prototyping and which one is more likely to offer more valuable feedback.The three stages of looking for money to grow your business and why you should focus on friends and family first. What a scaleup venture is, how it is likely disrupting the market, and how systemization is crucial to its success.The mindset changes necessary to go from a Fledgling to a Gazelle, and finally from a Gazelle to a Unicorn.How he helped Purple identify and focus on the tough questions that no one was asking but that would eventually hold them back if unaddressed.
To learn more about Steven, his website is Maranville Enterprises » Maranville Enterprises. He can be found on LinkedIn, FaceBook, and most Social Media as well.
Be sure to hit Subscribe in your podcast app so that you don't miss it or any other episodes.Show notes and more can be found at EntrepreneursOver40.com
Monday Jan 31, 2022
Monday Jan 31, 2022
Episode Thirty Eight Features Guests Eleven Through Fifteen Imparting Wisdom and What They Have Learned
My Key Takeaways:
I was extremely lucky to get the following guests as my next five interviews:
Episode 11 - Bill SorokaEpisode 12 - The VanGordersEpisode 13 - Joe ApfelbaumEpisode 14 - Allan MilhamEpisode 15 - John Moyer
In this episode:
Bill Soroka talks about how he resisted discipline for so many years before realizing later that it could bring him the success that he craved.
Bill also went on to relate that it wasn't until he did a gap analysis of his life that he knew where to focus his time and energy.
Bill shares about how he used to lose so much mental and physical energy from having too many different irons in the fire but now he is able to curtail that bu making sure that they all link back together in some shape or fashion.
Bill and Esther VanGorder reveal the various benefits of Nordic Walking and how it has a lower perception of exertion but still engages all of your core muscle groups and burns 30% more calories than normal walking does.
Bill and Esther share that starting a Nordic Walking business us not an expensive investment for people who want to get into it. In fact, the investment that a person makes is, is covered by the retail income, from the poles that they originally get so that there are no upfront or annual fees. They volunteer that they would be happy to talk to anyone interested in starting their own Nordic Walking business.
Bill and Esther say that their best advice for entrepreneurs to move forward is to figure out what you love and do it. Don't be afraid of, of making that a business. There is real, satisfaction in running your own business. And frankly, in these days of inflation and concerned about whether or not will outlive our money, it is good to know that you've got, a source of some income coming in right now, no matter how old you are.
Joe Apfelbaum seems to be a natural at Networking but he shares that he believes that it is a skill that has to be learned.
Joe went on to say that he recommended for someone first starting out to pursue a service based business because they have a lower barrier of entry because you don't have to invest in product and you can acquire customers organically.
Joe shares that the way that you generate leads online that turn into clients is figuring out where your clients are and spending time in those areas. You can look on search engines and get people to buy from you. You could look on social media and get people to connect with you there. You can use email marketing but you need to be speaking your target customer's language.
Allan Milham talks about the importance of having a team around you as well as investing in yourself.
Allan shares that one of the most powerful self assessment tools that he has found and used is the Interactive Enneagram developed by Dirk Cloete of CapeTown, South Africa.
John Moyer reveals that he stumbled in to his YouTube strategy by accident. He initially had used his YouTube channel to post comedy videos but it wasn't until he posted Hypnosis videos for free that it really took off.
John went on to talk about the power of the mind and how it would run with whatever it was fed to it in a hypnosis session.
To learn more about each guest, please check out episodes eleven through fifteen on Entrepreneurs Over 40.
Be sure to hit Subscribe in your podcast app so that you don't miss it or any other episodes.
Show notes and more can be found at EntrepreneursOver40.com
Monday Jan 24, 2022
Monday Jan 24, 2022
Episode Thirty Seven Features Annie Schiffmann of Downstage Media Talking About Digital Marketing.
My Key Takeaways:
Annie was a blast to talk to and I really learned a lot from her. She also was very candid in that she revealed some of the struggles that she has had as both a Mom and a business owner.
In this episode Annie shares:
That she is the proud wife of a musician and current actor and that she has two wonderful girls with Beatle's themed names. She dared us to guess their names. (More on that on Monday's post.)The digital marketing expert that she overheard while working backstage at a tech event that turned her on to Twitter as a method for increasing sales for Broadway shows.How she got her start in marketing and why she thinks that she is uniquely capable of helping theatrical companies.Why she uses the royal 'We" when talking about her company.That you don't have to be on all social media channels.How she uses social media to batch content.How the Pandemic forced her to pivot and some of the difficulties that she has faced as both a Mom and a business owner.The importance of capturing email addresses in your business.How she enables her clients to use Donald Miller's StoryBrand program to better market to their own customers and potential customers.Why going viral is not a strategy!The importance of recycling your content.What NFTs and NETs are and how they might be used in theatre marketing.
To learn more about Annie, her website is Downstage Media. She can be found on LinkedIn, FaceBook, and most Social Media as well.
Be sure to hit Subscribe in your podcast app so that you don't miss it or any other episodes.Show notes and more can be found at EntrepreneursOver40.com
Monday Jan 17, 2022
Monday Jan 17, 2022
Episode Thirty Six Features Guests Six Through Ten Imparting Wisdom and What They Have Learned
My Key Takeaways:
I was extremely lucky to get the following guests as my next five interviews:
Episode 6 - Rick TerrienEpisode 7 - Dave StokesEpisode 8 - Bill NowickiEpisode 9 - Jeffrey NashEpisode 10 - Travis Rosbach
In this episode:
Rick Terrien shares his formula for starting a business: Start Small, Start Smart, and Start Now.
Rick advises that you tackle problems that you are familiar with and/or that other people do not want to do.
Dave Stokes talks about the power of Storytelling in business and how companies can use it to better communicate internally as well as to their customers.
Dave goes on to say that listening to your customer and doing your market research is paramount to success.
Bill Nowicki reveals that when he gets to interview people and know them better he is more able to understand what they do as well as their motivations.
Bill also shares how sometimes we allow fear to hem us in and how we just have o shift the paradigm and overcome it.
Jeffrey Nash relates that mindset and attitude are key and can make or break a person.
Jeffrey reveals what happened to The Juppy and what he is now doing in the alternative energy industry. Travis Rosbach relates how he connected three disparate events and designed the Hydroflask.
Travis shares some of the guerilla marketing tactics his company used early on to propel Hydroflask in to a national brand.
Travis talks about what ultimately led him to exit his company and how he knew that the timing was right.
Travis relates how and why the world needs entrepreneurship.
To learn more about each guest, please check out episodes six through ten on Entrepreneurs Over 40.
Be sure to hit Subscribe in your podcast app so that you don't miss it or any other episodes.
Show notes and more can be found at EntrepreneursOver40.com
Monday Jan 10, 2022
Monday Jan 10, 2022
Episode Thirty Five Features La'Quita Monley Talking About Overcoming Teen Pregnancy To Be A Successful Coach And Real Estate Investor
My Key Takeaways:
La'Quita was great to talk to and I learned a lot from her. Both she and her husband overcame early mistakes and have gone on to be very successful in life. She was very candid and truly wants to pay it forward and help as many people as possible.
In this episode La'Quita shares:
That she is the proud wife of an ex active Duty US Army soldier and that she is the mother of five children and grandmother to five grandchildren.
How she and her husband met.
Her unlikely path to becoming a coach and the woman that helped her achieve it.
The value of education to her.
How she almost unintentionally crushed her son's spirit while attempting to convince him to follow a more traditional path.
Why she became a certified John Maxwell coach.
How she is able to use Biblical principles while assisting her clients, even if they are not Christian.
The most important thing when someone decides to change their mindset.
How we can use fear as a tool to achieve lasting change and success.
What she believes the Law of Attraction is.
What a true Proverbs 31 woman is and how the role has been greatly misunderstood in our culture.
Why she started her own podcast.
To learn more about La'Quita, her website is LaQuita Monley and her podcast is at LaQuita’s Toolbox - Podcast.co She can be found on LinkedIn, FaceBook, and most Social Media as well.
Be sure to hit Subscribe in your podcast app so that you don't miss it or any other episodes.
Show notes and more can be found at EntrepreneursOver40.com
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